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Development of an Integrated Model for Enhancing Employed Designers` Creativity from Managers` Perspective
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심수인 Shim Soo-in |
JEWNR 42(0) 331-342, 2014 |
ABSTRACT
Creativity, defined as the ability to think of new ideas, is an important research topic in business because it is a competitive advantage enabling a firm`s sustainable growth. Although previous studies examining the common topic-enhancing the creativity of designers (as employees of a firm)- has been published in various journals, there is little effort to integrate the fragmentary results of the previous studies into a comprehensive study. Thus, this study aims to develop a conceptual model comprehensively presenting the factors in enhancing the designers` creativity from a perspective of business managers. Results of the descriptive analysis and content analysis of 220 articles about enhancing employees` creativity, published in SSCI journals, show five factors―individual, organizational, operational, instrumental, and risky factors- influencing the enhancement of employees` creativity. In the integrated model for the enhancement of designers` creativity, six premises-diversity, autonomy, challenge, optimism, stability, reward- are emerged and linked to different factors influencing the enhancement of employees` creativity, respectively. Based on the results, organizational efforts for enhancing of designers` creativity are discussed.
keyword : 창의성, 디자이너, 경영, Creativity, Designer, Business
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Suggestion to stimulate bicycle use in Yeonsu-gu - Solutions through stimulation policy, advertisement campaign, public facilities and other designs -
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박영주 Park Young Joo |
JEWNR 42(0) 343-352, 2014 |
ABSTRACT
The seriousness of global warming is well recognized by the whole world and a task that must be tackled by all. Automobiles, a main culprit of global warming, have been more utilized and as an alternative to this, many counties are turning their eyes on bicycles. Likewise, South Korea also well understands the necessity of bicycle use and several Korean cities have operated policies to stimulate bicycle use. Thanks to such efforts, people using bicycles are growing but still at a small level compared with advanced countries. In this context, awareness on bicycle use in the country needs to be far improved. Seoul city has already established large-scale bicycle roads and its public promotion followed by other local governments of the country as well. Incheon city, with particularly slow progress in bicycle use promotion policies, looks at Yeonsu-gu as an appropriate place for practical bicycle use with higher income level and wide roads. Yeonsu-gu has installed the longest bicycle road in Incheon city and placed a department for bicycle use, providing administrative assistance along with many other efforts. However, the number of bicycle users is still less than an expected level. Reasons found were frequent bicycle loss, lack of local residents` awareness, bicycle parking problem, poor bicycle road continuity, etc. To further stimulate bicycle ride in Yeonsu-gu and address more problems, the author of this research examined many external and internal bicycle stimulation policy case examples and explored more customized solutions for Yeonsu-gu. The solutions herein are presented as 5 different ideas, an advertisement campaign for positive image setup about bicycle riding and public facility designs and other designs for the convenience of bicycle users.
keyword : 자전거, 광고 캠페인, 공공 디자인, bicycle, advertising image, public facility
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The Effects of Expression Type of the Outdoor Advertising, Creativity and Aesthetics on Liking and Reliability - Focused on Public Service Advertisement -
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김효진 Kim Hyo-jin , 김지인 Kim Ji-in |
JEWNR 42(0) 353-365, 2014 |
ABSTRACT
The purpose of this study is to investigate elements that have effects on differences in aesthetics, creativity, liking, reliability and reliability that consumers feel about outdoor advertising depending on its expression type. The object of the study is outdoor public service advertisement, and the study was performed with the actual investigation by selecting pillar type outdoor advertising that we can easily see and outdoor advertising utilizing environmental characteristics.
As a result of the study, respondents feel that outdoor public service advertisement that utilized the environmental characteristics are more creative and aesthetic than pillar type outdoor public service advertisement, and it has higher liking as well.
Expression type of outdoor advertising has a significant effect statistically on liking, but it doesn`t hae any significant effect on reliability. And it was found that elements of creativity and aesthetics both have effects on liking and reliability. Furthermore, as a result of studying influential relation of expression type, creativity, aesthetics with liking and reliability, creativity has the most effect on liking and reliability. This result shows that in order to create liking of public service advertisement, it is important to make people recognized about creativity through differentiation of expression type.
keyword : 환경적 특성, 옥외광고, 공익광고, environmental character, outdoor advertising, public service advertising
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The Fit Perception of Jean Pants and Metrosexuality of Men in Twenties
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홍혜원 Hong Hye-won , 하희정 Ha Hee-jung |
JEWNR 42(0) 367-382, 2014 |
ABSTRACT
With men`s growing interest in their appearance, the term “metrosexual” has entered common usage. An increasing number of men pay close attention to fashion, and a variety of jeans` fits are emerging in response to their demands. When jeans are purchased online, their fit may differ with respect to a standard, causing male consumers inconvenience. This study conducted a survey in which jeans being sold by SPA online shopping malls were classified according to their fit, with a realistic indication of the size. Moreover, a survey on specific behavioral patterns in customers` purchase of jeans was used to clarify the actual perceptions of customers regarding the diversity of fits, the relevance of the metrosexual trend to consumers` specific choices, and differences among the groups considered in this analysis. The results showed that differences in purchase patterns arose with regard to pants size, body mass index (BMI), and the metrosexual trend. In addition, a large difference was observed between the groups in terms of their perceptions of fit according to physical peculiarities. It was revealed that metrosexuality has no relevance to this ; it appears to be merely a new trend. With this phenomenon spreading, online businesses are advised to provide more diverse and accurate information on the size and fit of jeans.
keyword : 진 팬츠, 핏 지각, 메트로섹슈얼, Jeans, Fit perception, Metrosexual
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Case Study of National Image Making by the Purposeful Use of Furniture, Props, and Fashion Design in Movies - Focusing on the furniture, kitchen utensils, and clothing in the movie `Kamome Diner` -
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최임정 Choi Im-jung , 최기 Choi Ki |
JEWNR 42(0) 383-394, 2014 |
ABSTRACT
This paper intends to prove that a set design in movies can be purposefully used to communicate various messages to the audience.
The research team selected the movie “Kamome Diner” to investigate its directional intentions and the production details and analyzed the national image making process in the movie. Additionally, the furniture, clothing, and the design of the tableware used in the movie were closely examined to study their relevancy to the plot of the movie. Lastly, the kind of emotional messages the props used in the movie delivered to the audience were examined to clarify the possibility of the national image making by the use of props.
As a result, it was found that the calculated set design of the movie during a planning stage can earn positive reviews about the movie and deliver emotional messages by the means of props. This requires a future research of image making methods in the planning of set design for Korean movies and their use.
keyword : 영화소품, 가구, 패션, Movie Pops, Furniture, Fashion
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Discussion on the connectivity of design education in middle school curriculum
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방경란 Bang Kyung-rhan |
JEWNR 42(0) 395-404, 2014 |
ABSTRACT
The proportion occupied by areas of design in the middle school art curriculum in Korea is increasing day by day. Within the current educational process where education is achieved in an integrating manner regardless of the grade, the school environment and the role of teachers are becoming increasingly important. In addition, as a curriculum can be organized to be concentrated in a particular grade or semester depending on the discretion of the school, a systematic execution may face some imitations. As a result of studying the composition and contents of areas of design in a total of 9 varieties of art textbooks used in Korean middles schools, it was analyzed that the following discussions would be necessary. Some of the entailing issues are, first, the issue of difficulty levels according to the teaching subjects; followed by, the issue of section weight in accordance with areas of design, the issue of appropriateness regarding the selection of example figures in the textbook. These issues would be revealed as limitations as an effective integrated education that benefits from the section-specific / grade-specific / domain-specific connectivity. In other words, it is deemed that, in order for the three directions - the historical/cultural value aspects, the individual/social functionality utilization aspects, and the interdisciplinary educational foundation - that are being proposed at the national level as the focus directions of the domestic art education, a multifaceted connective education needs to be established. Thus, as an idea for overcoming the limitations of the current middle school education for design, the following practical challenges for curriculum connectivity are proposed in this study. They are “integrated connectivity” from the aspect of applicability through the “expression” domain and “linear connectivity” through the “appreciation” domain that enables multi-faceted utilization of areas of design. In addition, another would be the composition of educational contents for grade-specific or subject-specific difficulty levels through the formation of “aesthetic experience” focused “grade level connectivity” as the curriculum foundation.
keyword : 중학교 교육과정, 디자인 교육, 교육 연계성, middle school curriculum, design education, connectivity of education
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Influence on achievements on appearance management strategies in workplace
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유희 Yoo Hee , 최선형 Choi Sun Hyung |
JEWNR 42(0) 405-416, 2014 |
ABSTRACT
This study clarified the elements of appearance management strategies and achievements, and examined the influences of appearance management strategies on achievements. Finally the study confirmed that the appearance management strategies and achievements vary according to job characteristics. The empirical research was conducted on 1,056 workers. Results are as follows: First, appearance management strategies are composed of the strategy intensity and the strategy direction including distinctiveness and assimilation. Second, the achievements that can be acquired by managing one`s appearance are composed of `good human relation,`, `social power`; `creative impression,` and `career achievement`. Third, significant relationships exist between appearance management strategies and achievements. The result of analysis for influence of appearance management strategies on achievements demonstrated that strategy intensity and assimilation strategy direction of appearance strategies positively influence `good human relation,` `social power,` and `creative impression` achievements whereas distinctiveness strategy direction significantly influences only `creative impression` achievements. The higher `creative impression,` `social power,` and `good human relation` are, the higher the `career achievements` are as the ultimate achievement that can be accomplished. Fourth, there are partially significant differences in the appearance management strategies and achievements depending on jobs, positions, organization scales.
keyword : 외모관리 전략, 외모관리 성과, 직장인, appearance management strategies, appearance management achievement, workers
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Study on Play Effect Analysis of FUN Concept Handicraft and its Effectiveness Evaluation - Focusing on interior decoration tools and furniture design -
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최기 Choi Ki |
JEWNR 42(0) 417-428, 2014 |
ABSTRACT
The purpose of this study is to verify that handicraft can make customers fun and drive their purchasing desire if FUN concept and playing function are applied to it. First, research team examined an outline of FUN design and analyzed characteristics of handicrafts with playing functions. Second, design outline of FUN concept sample products is reviewed. Analyzing play effect, its correlation with product preference is evaluated as well. Lastly, the fact that playing function can expand diversity of handicraft design is verified by evaluating emotional effectiveness of FUN concept furniture. In conclusion, FUN concept handicraft design can secure product diversity and acquire positive evaluation from customers by making them fun. Moreover, FUN concept could be applied to children handicraft or health functional furniture design development in the future. Specific research on this will be needed.
keyword : 재미, 놀이, 공예품, Fun, Play, Craftwork
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A Study on Fashion Jewelry Design by Floral Doors Appearing at Buddhist Temples - Focusing on CAD Design -
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김경진 Kim Kyung Jin , 최산 Choi San |
JEWNR 42(0) 429-438, 2014 |
ABSTRACT
The purpose of this study is to present fashion jewelry design using floral doors pattern that is found at Buddhist temples in Korea and to introduce their usage as cultural tourist products, their excellence and beauty.
To achieve this purpose, characteristics of floral doors at Buddhist temples are studied. In addition, type of Batangsal adding Ggumimsae and type of Tongpan structure that is carved from a entire board are categorized as one type and reflected to jewelry design. Furthermore, based on research, understanding, strengths and weakness of fine jewelry, bridge jewelry and costume jewelry that are largely classified in jewelry, fashion jewelry design by floral doors pattern is presented to respond to today`s fast changing fashion trend. Through this study, it is hoped to develop country`s symbol image as cultural contents introducing Korea and to develop creative design in order to strengthen competitiveness.
keyword : 꽃살문, 패션주얼리, 코스튬주얼리, Floral doors, Fashion Jewelry, Costume Jewelry
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An Empirical Study on the Effects of Social Norms and Country Image on the Consumer`s Attitudes towards the Advertising and the Mediating Role of the Product Involvement
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김은아 Kim Euna , 장성복 Chang Sungbok , 이철영 Lee Chull Young |
JEWNR 42(0) 439-447, 2014 |
ABSTRACT
The consumer`s attitudes towards foreign products and their brand advertising are important in establishing international marketing strategy. The purpose of this paper is to delve into how the local consumer`s social norm and a specific country`s image influence the attitudes towards the advertising. And, the mediating role of the product involvement is analysed. The survey subjects are female consumers in their 30`s and 40`s. As results, The country significantly affects the attitudes towards the advertising, but individual social norms do not play any influential roles. The mediating effects of product involvement are not found. This paper suggests that, as the international free trades are fast spreading, more systematic measures and planned research are in dire need to establish effective advertising and design strategies for both private sectors and the government departments in agriculture and stock farm products.
keyword : 광고, 사회적 규범, 국가이미지, Advertising, Social Norm, Country Image
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