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Vol.30  No.0  2011
A Research of Roles of Enterprises and Consumers in the Online-Branding - Based on the theory of Philip Kotler which is market 3.0- 
박하얀 Park Hayan , 박은하 Park Eunha
JEWNR 30(0) 337-346, 2011   
ABSTRACT
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Remodeling place branding application to improve urban brand 
이지혜 Lee Jihye , 임경호 Lim Kyungho
JEWNR 30(0) 347-356, 2011   
ABSTRACT
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