A railway station and its square reflect the city image and cultural background of the city. This is why the public design of the representative railway square of a city is regarded so important. Busan railway station has a large square for the citizen and visitors to provide rest, meeting, greening area with over 50 years history. This study aims at exploring the present condition of Busan railway station square including public facilities and circulations, and analyzing how people consider the public design of its square. For the survey questionnaire, 30 Koreans and 30 Japanese were selected and visited the site and experienced the space and facilities. Findings show that there are many problems in total unity of image, cleanness, management, expression of local identity and universal design. Also there are some important differences between Koreans and Japanese, who are more positive of public facilities of Busan Station square. The results will be very helpful to understand the problems of the square and suggest a new guideline for the design of the square in relation with expression local identity and the feeling of the visitors and residents.

keyword : 부산역, 광장, 공공디자인, 공간평가, 공공시설물, 교통시설, 편의시설, 공급시설, Busan Station, Square, Public Design, Space Evaluation, Public Facility, Transportation Facilities, Convenient Facilities, Supply Facilities

Art- Nuoveau artists loved Jewelry as the field which excellently expressed the spirit and the characteristic nature of Art- Nuoveau. Aspects of nations were various. Art-Nuoveau Jewelry was a result of the spirit of Art- Nuoveau which was filled with humanitarianism to protect the life of human being which has become low-quality and passions for more creative works. Art- Nuoveau is an art movement which realized characteristics of the era of machines and put forth the possibility of overcoming the modernistic nature of the domain of handicraft. Since Art- Nuoveau, the Jewelry made development, being divided into the three categories, the one in which the mass produced imitated Jewelry and commercial jewelry made of expensive materials were manufactured by nameless designers and the one in which the art-jewelry were produced to give unique domain of expression to the artists. So Art- Nuoveau Jewelry can be a starting point of the mass use of the personal garment and establishment of artistic position. We find it from the style and the material that Art- Nuoveau influenced on the modern Jewelry when we compare with Art- Nuoveau Jewelry and the modern Jewelry. It provides a basis of theoretical background about Modern- Jewelry. It expended the function of Jewelry that all materials were freely selected for the effective and creative expression by Art- Nuoveau Jewelry- artists effected by the sprit of Art- Nuoveau. It formed the basis of the modern art and in this age of that the value of all arts be evaluated according to the unique nature of artists Jewelry can to be a part of the formative art which provide to artist unlimited freedom of expression.

keyword : 현대 장신구, 예술 장신구, 아르누보, Modern-Jewelry, Art-Jewelry, Art-Nuoveau

provocative colors and enormous size are used signboards are all over cities so make city environment unbearable. Moreover, they give people unpleasant feeling.　Finally signboards are considered as bar to visual environment. But still the effects of Signboard of Repair Business, the delivery of information and composition of aesthetic urban landscape need to be verified. So street utilization, the efficiency of visual effect and information delivery, and the satisfaction of aesthetic urban land space are examined to understand how visual elements in signboard can effect visual environment and information delivery in street space. The result of studies is that the similarity of size, the degree of simplicity, orderly of signboards, and the harmony with the color of outer wall of the building which the signboards are attached in are related. When it comes to quantitative factor, kind and number of signboard and the number of colors used in signboards are negatively related. In qualitative factors, orderly of arrangement of signboards, harmony of color of outer wall with signboards, and the simplicity of signboard effect the satisfaction of information delivery. In quantitative factors, the degree of stimulus and the kind of signboards are negatively related. In this result, qualitative factors are more considered than quantitative factors when signboards are designed.

keyword : 옥외간판, 시각요소, 정보전달, 시각환경, signboard, visual element, delivery of information, visual effect

As to predicting future, a demographically aging society has been an enormous world-wide concern socially and economically. As the appearance of the new elderly generation have arised, corporations have introduced the greatest social interest towards the main target consumers of the new elderly generation aged 50 and above. The purpose of this research is to provide information of the new elderly generation and to reveal the relationship between spending behaviors, lifestyle characteristics, and clothing preferences of this generation. As a result, the change of the real age and their lifestyle is expected to be a variable in the clothing behaviors in the future. Therefore, the industry will have to develop aesthetic design, material, and color regarding characteristics and physical figures and as to the change of lifestyle of elderly generation. Moreover, there is a need for the establishment of extraordinary marketing that has distinct features to those of the youth consuming group. This is thought to be for the sake of mental satisfaction and enjoyment through clothing itself.

keyword : 뉴실버세대, 의복행동, 라이프스타일, New elderly generation, Clothing behaviors, Lifestyle

The purpose of this paper is to discuss how students perceive western history of space, the way they interpret and develope critical thinking and to explore appropriate teaching methods. A case study was conducted to sophomore level space design major students during the course of History of Space Design. The results of this case study revealed some notable issues; 1) Students pay more attention to the space design issues parallel to their familiarity about specific issues of western history in general. 2) Students explained that comparisons and identification of cultural differences in relation to their existing knowledge of history strengthened their awareness of their own historical and cultural background. 3) Recognition of design as major social force influenced their critical and analytical thinking in perceiving history and applying to their studio projects. 4) Writing journals has helped students not only to identify their major tools of approaching history but to enhance broader perception of future career aspiration in the areas of journalism, curator, illustrator, etc. Student examples and specific teaching strategies are discussed and the issues of considering and applying multiculturalism in the context of history of space is further addressed.

keyword : 공간디자인역사, 창의적사고, 교육방법, History of Space Design, Teaching Methods, Critical Thinking

Creation and development of new media which are based on the electronics and IT technology, it is rolling out contents for the modern generation, and itprovides us various contents. Graphic design changes the quantity of the contents into the quality of the contents. New media graphic design helps us to use it easy. Above all, we have to understand, learn traditional graphic design for the improvement of new media graphic design. And then we have to use new tools.

keyword : GUI, 그래픽디자인, 뉴미디어, Graphic Design, New Media

As an inclusive concept of metaphor in rhetorics, figures of speech have recently begun to draw great attention from many cognitive scientists. Some cognitive scientists found the correlation between children`s acquisition and use of words and its influence on their brains. The more words the children can acquire when young, the more chemical reaction their brains will have. As the number of the circuits increases, their functions are likely to be more developed. Thus, it is shown that figurative languages are in close relationship with human conceptual system. If the figurative languages in advertisements are used in this sense, the consumers of advertisements tend to prefer the figurative languages. It has been much studied that of the figurative languages on advertisements, metaphoric slogans of products attract remarkably higher name-recognition and re-perception rates than their non-metaphoric counterparts. Moreover, metaphoric advertising expressions have imprinting effects on the advantages for new products on the consumers` memory. Just as when the consumers succeed in understanding the rhetorical expressions the consumer preference of the advertisement increases, so when new products are metaphorically advertised the correct understanding of the rhetorical use as well strikingly creative ideas should be carefully supported. This study suggests that if different ways of expressing rhetorical languages are further explored in the future, there are many possibilities of even more excellent visual ideas.

keyword : 은유, 광고, 매개, 유추, Metaphor, Advertising, intermediation, Analogy

「Mulan」is one of the oriental stories, and is especially concerned with female heroism among them. Family-oriented heroism of Mulan was analyzed to materialize heroines with a view to serve the purpose of this study. In order to overcome the existing limitations of approaching heroism by their achievements or visual analysis, heroin fictions and movies were analyzed to understand the social backgrounds where heroins appear. Through these analyses, it is found that the appearance of heroins involves a change or fall of the male-dominant ideology, and it can be regarded as a social phenomenon that the appearance of heroin is accompanied by a social revolution. In addition, the conflict with the world appearing in the course of hardships was divided into three categories such as a individual, a family, and a nation by means of materialization of heroins, so that the characteristics of heroines according to those categories can be understood with the three materialized classification criteria. And, by introducing analytical framework in narrative structure for analyzing literary works, followings were analyzed; the fact that narrative characteristics which applied from primitive fairy tales to modern animations are one of the substantial traits of human spirit, and coexistence of exceptional aspects. The things that exist with suffering motif in heroines were defined as a desire for self-discovery, and Mulan`s desire for self-discovery and the way it is presented in those literary works were examined. Lastly, those characteristics which can be determined as family-oriented traits in materializing the heroism of Mulan was studied through work analysis. Heroins can be materialized by women-driven values through structuring an individual, a family, and a nation, and this study presents a possibility of multilateral and non-customary approach breaking from a series of mono-lateral and customary views which look upon a hero as a being, both childish and visual.

keyword : 뮬란, 여성영웅, 가정지향, Mulan, Female Heroine and Family-orientated

Real estate affects customers` overall lives a lot and customers` decisions related with real estate are influenced so much by advertisement. Thus, advertisement as an important real estate marketing strategy can change according to the selection of advertisement media. This study divides drastically changing various advertisement media into image-media and non-image-media and analyzes the difference of the customers` recognition for those two media groups. The investigation method of this study of Seoul City location for total 21 days from October 10, 2008 to October 30 and. The extraction of a specimen utilized convenience sampling method and, As for the questionnaire paper making, a responder made a questionnaire through oneself evaluation entry law (self- administration) which I shook, and answered by oneself. 400 people, but analysis used 257 parts except 143 parts with a judged questionnaire paper the collected questionnaire underground when insincere. This study shows that because image-media advertisement better meets the needs of customers in a visual aspect than non-image-media advertisement. Select image-media than non-image-media when constructing a distribution advertisement strategy. Therefore, It is important to differentiate and segment advertisement media by using image-media which is superior in a audio-visual aspect in the fast changing new media era.

keyword : 디자인■예술, 광고, 참여자 인식, Design & Art, Advertising, Consumer`s Recognition

This thesis has an aim to present through repurchase, targeting at the members registered in Digital Contents. The investigation tool, used for this thesis, is a questionnaire through face-to face interview. This thesis used 290 samples. Responders` population-statistical properties were as followings. Men 108 persons(37%) , women182 persons(62/8%), average age 40.9 years old. Business groups were office workers/managers, house keepers, self-employed businessmen, experts/technicians, service workers, and others in order. Men showed higher satisfaction in customer satisfaction and women in personal services. This thesis analyzed the cause and result relationship between satisfaction and re-registration. The responders having lesson experiences had a lot of influences on satisfaction showed a tendency to induce re-purchase. The persons having no experience in lesson had a similar influence in customer satisfaction and personal services satisfaction. Satisfaction was a factor having a great influence on creating re-purchase, which was a similar case to the responders having experience in buy.

keyword : 디지털콘텐츠, 고객, 만족, 재 구매, Digital Contents, customer, satisfaction, repurchase