Background According to the development of the age, picture book writers do not create simple pictures but often create stories, pictures, and designs. Lee Suzy ‘s trilogy of boundary picture books created by considering the structure of the book and creating the story and the submission together. This study aims to study Lee Suzy ‘s trilogy of boundary picture book‘s book design. Methods First , research the elements of book design and the features of picture book through literary by understanding book design. Based on picture book design theory, analyze each book design expression element in three picture books. Based on the analysis results, the structure and various possibilities of the picture book are summarized. Result Each picture book has a book shape that matches the theme. Use the middle line of the picture book to express reality and fantasy. The cover of each picture book is consistent with the theme and content. The unique book design of the trilogy makes the reading process of this book sufficiently imaginative and interesting. Conclusion The layout of the picture book, the page turning method can be based on the physical object, consistent with the theme. Using the structure of the book itself, make the book a whole from the external structure to the internal structure. Not only the use of the centerline of the book, but also the rational use of the side and angle of the book can make the book unique and more imaginative.

keyword : 이수지, 그림책, 북 디자인, Suzy Lee, Children’s book, Book design

Background Recently, non-brand is recognized as a new concept beyond the existing meaning of ‘no brand exists'. Nevertheless, there is a lack of case studies to understand the definition, concept changes, and design trend of non-brand. Hence, this study aims to understand the current situation based on the understanding of the concept changes of non-brand, and analyze the difference of design components with general brands through case studies. Methods This study examines the nature, conceptual change and types of non-brand through literature review, and conducts case research on the basis of non-brand design characteristics and visual identity components. The research targets are 8 domestic and foreign companies that have high corporate competitiveness and consumer awareness by reflecting non-brand characteristics. Result The case study shows that non-brand characteristics are generally reflected in non-brand visual identity components, and in particular, the brand-oriented non-brand is more actively utilizing these components than the product-oriented non-brand. Inaddition, simplicity, convenience, and efficiency were more actively applied than environmental factor and modularity. Conclusion By examining the nature of non-brand and trend per period, it was defined by dividing it into brand-oriented non-brand and product-oriented non-brand. In addition, for the non-brand case study, non-brand characteristics were classified into convenience, simplicity, environmental factor, modularity, and efficiency, and non-brand visual identity components were defined as symbols/logos, fonts, colors, packages, advertisements, and websites. By analyzing the cases based on these, the characteristics of non-brand were found to be an important factor in creating positive value for the non-brand visual identity components.

keyword : 무브랜드, 비주얼 아이덴티티 구성요인, 사례조사, Non-brand, Visual Identity Components, Case Study