Given the importance of package as one of the most salient at the purchase point, there are relatively few empirical studies on the package design. When it comes to reviewing the product package, it has seldom been based on the rigorous market tests. Experimental evidences on what makes the consumers to respond favorably to a new package are still at large. This paper delves into the individual role of design element changes in package and their impact on the consumer`s attitudes towards the package image. And, their interactive effects are analysed in relation with perceived importance of product design in general. The research questions are based on the existing studies on the above mentioned two tasks. Over 380 consumers in their 20s and 30s in the greater Seoul area are surveyed. The results are as follows. First, the consumer`s sensitivity to package design changes is confirmed as it varies differently with an individual design element. The interactive effects, however, did not appear in the study. The results of the paper have practical implications for effective management of package design teams. We urge further studies in the line that would help to better our theoretical understanding of how we manage to create or renew package design effectively.

keyword : package design, visual elements, consumer responses

As the quality of life increases, consumers` demands from the hospitals are gradually increasing beyond the treatments to the medical services. To meet this demand, the hospitals are attempting a change in interior design through emphasizing the uniqueness with differentiation and specialization of medical facilities. Children, unlike adults, especially get psychologically stimulated by the environment because of the particularity of hospital. Therefore children hospitals will need to design a visual environment not just including the medical services but also by considering the psychology of the children to alleviate the psychological anxiety. Thereupon, this essay analyzed and investigated on the images of children hospital waiting room. According to the results, adults preferred pop art images the most in kindergarten and least preferred was the modernistic images, but in the hospital, naturalistic images were the most preferred because of the cleanliness and the least preferred was the pop art images. This means adults think of the cleanliness in the hospitals characteristically important compared to the children. In case of preschool children, there were no significant difference in the preference between illustrations and pop art. Modernistic images were the least preferred but the preference of illustration images in hospital greatly increased and modernistic images were least preferred, so there seemed to be a significant difference and “comfortable” as a reason had the most number of votes. From here, we could see that the children prefer illustrative images so they can feel psychologically stable because special environment like hospitals can make them feel anxious not like comfortable and enjoyable kindergarten. Through this study, by suggesting the direction and the improvements to make on the children`s hospital waiting room, we expect it will bring positive influence to the designing of children`s hospital waiting room.

keyword : 아동전문병원, 병원 대기공간, 병원 이미지, Children`s Hospital, Hospital waiting room, Hospital image

This research studies trendy smart watch design for elders who live alone. A safty device is needed to substitute cohabitting family who used to monitor elders in the past. Some problems are detected in existing health monitoring devices and emergency alarming devices. Their usability and effectiveness are not satisfactory since actions like pressing a button are required to be taken by elders themselves in an actual emergency situation. Another weakness of existing devices is their incompatibility to smartpones, despite increasing number of smartphone use by elders. This research has a significance in preventing safety accidents casued by a rise in the number of elders who live alone, accelerated by aging population.

keyword : 독거노인, 트렌드 스마트 워치, 건강 모니터링, Alone Elder, Trend Smart watch, Health-monitoring

Mobile SNS is demanding and developing change of corporate marketing as it brought new environments to relationships and communications between companies and consumers. As there are no any restrictions of space and time in mobile SNS because portable computer functions are introduced, it is the platform which maximized mobility and convenience. So the Korean companies`s marketing cases which utilizes mobile SNS have increased. This study tried to consider the definition of mobile SNS and environmental changes from the viewpoint of marketing utilization, compare and analyze the functional characteristics and expected value of Korean and Chinese mobile SNS channels through UNQLO`s case, and purpose was to draw the Types and Characteristics of fashion marketing In each country. The comparison and analysis result of official accounts has found that WeChat`s information connectivity between users and customer utilization are higher than those of Kakao Talk Plus Friends from the social aspect. In the functional asepect, WeChat`s official accounts are building differentiation of channels by utilizing the various functions. Finally, in the diversity aspect of promotion, the official accounts of Kakao Talk Plus Friends and WeChat all require supplementation of the activity item to contribute to society. And Kakao Talk Plus Friends could be found to need to supplement and strengthen customer services and the item to manage relationships with customers. Therefore, companies should establish marketing strategies which can mutually supplement and integrate customer services, marketing promotion, management of relationships with customers, and marketing purposes of the activities to contribute to society.

keyword : 모바일 SNS 마케팅, 카카오톡 플러스 친구, 위챗 공식 계정, 유니클로 브랜드, Mobile Social Network Sites Marketing, KakaoTalk Plus Friend, WeChat Official Account, Uniqlo Brand

Today, enterprises use several image media as a publicity measure to investigate customer responses before releasing products or improve brand awareness. Among them, a medium with the biggest riffle effects is PPL advertisement of TV drama or variety program. Drama PPL advertisement which is continuously exposed induces spectators obtain consumption desire naturally by showing actually using scenes to consumers while a hero eats, wears and touching directly. At the same time, they have positive awareness on the brand and accept it a little more easily. Among the various effects of PPL advertisement, this research studied on effects of PPL advertisement which is continuously exposed to drama on sales and corporate effective measures of PPL advertisement through the preceding researches that expressive method of domestic PPL drama can obtain sleeper effects and excitation transfer effect. And, it analyzed on effects obtained after PPL exposure by focusing on the cases of dramas, `Gentlemen`s nobleness`,`The winter, it`s windy.`,`Heritors`. It was concluded that it will be able to appeal to consumers more naturally and friendly, brand image will be improved and sales will be increased if planning PPL advertisement by utilizing sleeper effects and excitation transfer effect effectively based on the cases PPL is actually applied to the field of drama.

keyword : PPL 광고, PPL의 효과, 브랜드, PPL ads, PPL effect, Brand

Recently, Domestic and foreign companies are focusing on information transmission using various human senses from way to depend only on visual. Now we can see signs of trying to use this method actively in our country. In the case of cosmetic manufacturers, they have economical difficulties of different mold manufacturing and problem in the process of applying brand identity to cosmetic containers. Therefore cosmetic containers and package became similar shape. The Purpose of this study is to propose an information transmission method based on tactile information for cosmetic industry. Among many different cosmetic groups, we designated toner and lotion, which account for more than half of total sales and the high usage regardless of age & gender. In our research, we figured out problems about cosmetic containers with the visual information transmission method. And to solve this problems, set up a goal to propose application by using a tactile sensation. Through the questionnaire that using tactile adjectives, deducted specific tactile image in toner & lotion, and then suggested appropriate application. This study has searched for efficient tactile scopes and method in order to efficiently deliver information with existing visual information.

keyword : 촉각 정보, 브랜드아이덴티티, 촉각 이미지, Tactile information, Brand identity, Tactile image

The purposes of this study were to explore the web-based sexuality educational contents need, attitude and knowledge among adolescents. Adolescents particularly wanted the straightforward internet-based information on marriage and family, and sexuality health interventions, how to communicate with partners, how to develop skills in giving pleasure, and emotions involved in sex and relationships. For a web based sexuality education, the content domain area that adolescents were most interested was human-relationship understanding, under the category `marriage and houes-hold`. So it is demanded to develop a scientific and systematic sexual education guide and program that are focused on this domain. It looks forward to proper development of tailored web-based sexuality educational contents and sexual health intervention strategies for adolescents.

keyword : 웹, 성지식, 성교육, Web, Sexuality Knowledge, Sexuality Educational Strategy

In the `80s and `90s, Korea was located at the center of a rapid change and made a radical economic growth, and accordingly the way of thinking and lifestyle of people conspicuously changed. The purpose of this paper is to determine the social and cultural meaning of promotion goods and contemplate on the transition feature of design culture, by examining changes of Lotte Department Store promotion goods of the last 20 years, the `80s and `90s, that was a rapid change period of Korean economy and culture. A department store is a place where consumption desire of people living in the modern society comes out. Department stores have tried to attract people by offering items that they prefer or have interests in as promotion goods. Promotion goods, as the `mirror of temporal needs` reflecting desire of people of the time, can be understood as a medium that shows desire and culture of that time, and in this context, this paper focused on department store promotion goods. This study classified the consumer promotion goods type to `free gifts`, and the consumer contest promotion goods type and the open contest promotion goods type to `promotion goods`, and then examined newspapers and advertisements related to Lotte Department Store promotion goods of the `80s and `90s, with a method of the critical discourse analysis. For the last 20 years, types of Lotte Department Store promotion goods have diversified more than ever before, and prices of the promotion goods also have varied from a 50-won gum to a 0.2-billion won apartment. Looking at the periodic flow of Lotte Department Store promotion goods, we can find the social and cultural meaning of the promotion goods as follows. First, the department stores gave expensive items as promotion goods and stimulated the speculation psychology of consumers by having them captivated by expectation to make the `impossible dream` come true by a luck or fluke because their income cannot meet consumption desire. Second, the promotion goods reflected the taste consumption culture of the time. In the late 90s, car and apartment were the important signs that tell the richness and social status of the owner. The cars and brand-apartment, which were given as promotion goods at the time, reflect such taste consumption culture. Third is the significance as living goods for middle-class housewives. Department stores gave tableware, household appliances and daily necessities which are required for ideal home living of housewives. Such promotion goods let housewives imagine what a well-to-do living is. Fourth, the promotion goods led new living culture by giving items related to coffee, travel and leisure. The coffee mug set and ceramic set for sugar and cream given as promotion goods mean the popularization of coffee culture. The appearance of coffee maker in 1998 and 1999 tells the popularization of bean coffee. Like this, department stores continuously led coffee-related culture. In addition, department stores periodically held overseas culture and goods exhibitions in the 80s and early 90s. Department stores led domestic and overseas travel culture by giving travel-related items such as beach bag and camping goods for domestic travel in the early and middle of 90s and overseas travel coupon and traveling carrier for overseas travel. Fifth, the promotion goods reflected sports hot wave. Department stores started sports marketing by giving Park Chan-ho game ticket and World Cup game ticket and those attracted people`s attention. Therefore Promotion goods, as the `mirror of temporal needs` reflecting desire of people of the time, can be understood as a medium that shows desire and culture of that time.

keyword : 80·90년대 디자인문화, 롯데백화점 사은품, 롯데백화점 경품, `80·`90 design culture, Lotte department store free gifts, Lotte department store promotion goods

Since the introduction of the registered cultural asset system in 2001, Korea is highly regarding and encouraging the utilization of the buildings that are worthy of conservation by preserving their exterior while allowing the changes in function or repair of their interior. However, many of the buildings that are currently registered as the cultural assets in Korea are left unused. This study is the study for the active utilization of modern architecture that lost its function with the changes in society and investigated the utilization plan of modern architecture, and the purpose of the study is to stereotype experts` consciousness for the utilization of modern architecture through the classification of the experts` importance. This study derived the experts` consciousness for the utilization plan of modern architecture into the following three types by using Q methodology, and their characteristics are as follows. First, the history education-oriented type was most concerned about the deformation or damage of modern architecture and is the type that seeks the utilization as the cultural space with the history education program that can best conserve the original form. Second, the space remodeling-oriented type was the type that wants more people to enjoy the space in each individual`s way by utilizing the interior as the space with the functions according to the periodical changes while conserving the exterior of main architecture. Third, the regional connection-oriented type is the type that wants to serve for the purpose of the regional revitalization through the programs connected with the region as well as the utilization of modern architecture itself.

keyword : 근대건축물, 의식 유형화, Q 방법론, Modern Architecture, Consciousness types, Q Methodology

With the coming of human life, humans start to seek ways to express aesthetic needs which along with fashion have witnessed advances over the years by undergoing a series of changes in and application of make-up, hairstyle, and accessories. The feather was used for a decorative and symbolic purpose, representing religious and shamanistic themes in the past, whereas in modern times, it plays a role in delivering a message with social phenomena presented by demands and trends of our time. This study academically established a history of feather used for western costume and the implications of feather decoration appeared in art painting. In addition, it produced art hair works decorated with a feather material and expressed creative and aesthetic values by making changes such as feather dyeing and combining the feather with different materials. This way, the study integrated a feather material into the beauty of art hair and shed new light on aspects which could not be achieved in practical beauty and it is meaningful as it provided an opportunity to expand the scope of creation and proposed a direction on the new pursuit of education in the genre of art hair.

keyword : 깃털, 아트헤어, 회화, 창작, Feather, Art hair, Painting, Creation