Appoint a famous person with a model of a commodity to raise attention of an advertisement. However, In this case, A famous model only is produced in memory, commodity information doesn`t remain in memory. I will study the layout way that can let you recognize effectively a commodity in the product advertisements which a famous person was appointed. It is to make it as I lead eyes of a consumer by commodity information so as to read carefully an advertisement. As study ways, I study it through study as preceded in cognitive psychological viewpoint. In following, as experimental study, I study an response along eyes of a celebrity model which is an important element of marketing. Study An attention rate of an advertisement and a rate that it read carefully an advertisement along eyes of a person.

keyword : 광고디자인, 인지심리학, 유명인 모델, advertisement design, cognitive psychology, celebrity model

This article argued about design knowledge in first chapter. It is categorized of artistic knowledge, human science knowledge and natural science & technological knowledge. Design theory is based on these three area of knowledge, and it also categorized in two distinguishable area. One is Theory within design practice`, the other is `Theory on design practice` which we can call in the area of introspecting reason. Design history is sited in this area. This writing discusses the causes which design historians cite in graphic design area. They are aesthetic factors, designer`s talents, and social causes. This writing argues the most basic and critical factors should be social causes. So this article concluded when design history is described on the base of social causes can have the appropriate role in this era. For design is asks for doing more social role in human history, in the environmental and ethical issues.

keyword : 디자인 지식, 그래픽 디자인 역사, 성찰적 지식, 사회문화적 관점, Design Knowledge, Graphic Design History, Introspecting Knowledge, Social & Cultrual Perspective

This research is unconscious visual expression and research about character design formation possibility through `Automatisme` known well as expression conduct of surrealism writers by method of character design. On the Character designed through private unconscious of designer, he reflects emotion of culture under the rule of his society and unconscious of group. The character that succeed hereupon gets public`s sympathy and love, and is called `Long-term character` and grows comprehensively and lives long. This study is processed by four steps. First, It describes the expression types of unconsciousness and theory about `Automatisme`. Second, It finds the possibilities of creating new characters from mental patient`s works and the surrealism works formed by `Automatisme`. Third, It discovers by analyzing the creating processed character itself of succeeding character design, which is made by `Automatisme`. Finally it proposed the creating process and design character `Wangta-club` made by researcher, myself with `Automatisme` This `Wangta-club` character shows the possibility of character design by `Automatisme` as a creative character design process.

keyword : 자동기술법, 장기캐릭터, 무의식의 시각적 표현, Automatisme, long-term character, visual expression of the unconscious

The purpose of this paper is to demonstrate the expression components influencing on attitude of advertisements by familiar advertising and unfamiliar advertising on the web and identify the difference of expression components and attitude of advertisements on the web by user`s gender. The results of the study are as follows: First, in case of banner advertising that do not moving, the expression components of pictures and words have no effect on attitude of web advertisements without regard to familiarity. Second, in case of banner advertising that convert to other picture, the expression of pictures have effect on attitude of web advertisements in the web advertising that being well acquainted. Third, in case of banner advertising that being animated, the expression of pictures have effect on attitude of web advertisements in the web advertising that being not well acquainted. Forth, man is more satisfaction than woman in the expression of words of the web advertisement. Fifth, woman is more satisfaction of web advertising than man in the attitude of web advertisement. In conclusion, the marketer of internet adversing have to effort to make right them that suit user`s being well familiar or not and user`s characteristics by types of web advertisements.

keyword : the expression components, familiarity, web advertisements

These days, many classes in elementary, junior high and high schools are gradually adapting small group classes for building academic environment. In contrast, many universities still have adopted large-scale lectures, which is generally include more than 80 students, as they can effectively utilize faculty resources and save cost. Nevertheless of these advantages, large-scale lectures have fatal flaws of difficulties in communication between instructors and students, which can lower the students` understanding level and obstruct accomplishing the study goal. In this research, we devised an interaction device for activating communication between instructor and students in large-scale lectures through analytical method. First, we referred to sundry research to grasp the present conditions and alternatives applied actually. Second, we observed the large-scale lecture, conducted in-depth interviews to find out their needs. Third, we analyzed the result of the surveys under AEIOU and User Communication Analysis method, and clarified the need of interaction device between instructor and students that will not break the natural lecture flow. On the basis of these steps, we are suggesting a device design that can deliver 6 consuming questions and their feedbacks.

keyword : 교수-학습자간 커뮤니케이션, 대형강의, 인터렉션 디자인, Communication between Instructer & students, Large-Scale Lecture, Interaction Design

Our study measures the consumer`s reactions to various types of humorous expression in print advertising and interactive effects of product involvement. As results, humorous types exerts significant impacts on advertising preference, advertising understanding and brand preference. The interaction effect between the humor type and product involvement was observed in advertising understanding. Furthermore, the interactive effects between the degree of individual involvement and the kinds of expression were observed also in advertising preference. The study intends to provide guidelines in development of advertising which uses humor as a main executional strategy

keyword : 유머, 표현유형, 유머광고, 광고태도, Humor, Executional type, Humor advertising, Advertising attitudes

A broad, sudden transformation has engulfed the marketing environment surrounding the field of advertisement. In turn, changes, such as consumer demographics, have caused a steep degradation in the efficiency and the effectiveness of the existing form of advertisement as communication tool. Especially with the continually increasing dependence on the “new media”, such as the internet, cell phones, DMB, and IPTV, the traditional advertising methods will lose credibility over time. In order to survive the steep marketing competition, each company persistently strives to establish a positive brand image in the market. KTF and SKT, Korea`s telecom giants, are two such companies, successfully utilizing the Integrated Marketing Communications tools to enhance their advertising activities. This study is a comprehensive analysis of the effectiveness of the two companies` advertising campaigns, with concentration on the role of applied IMC tools. Overall, the results show only a marginal difference between the two advertising campaigns. KTF is more effective in attracting consumer attention, whereas SKT proved stronger in changing consumer behavior, such as consideration of the brand`s image, attitude towards the brand and its products, and acceptance of its ads. In the correlation analysis, SKT shows a stronger linear relationship than KTF, meaning SKT`s `T` campaign has had a stronger impact on the consumers than KTF`s `SHOW` campaign. From the conclusion of this study, it is clear that the IMC tools withhold great potential as an advertising strategy, applied to efficiently amplify the effectiveness of advertisement campaigns. Through various forms of application to marketing communication, the IMC tools can both improve the image of a brand, and satisfy consumer-sentiments.

keyword : 통합마케팅커뮤니케이션(IMC), 광고커뮤니케이션, 광고효과, Intergrated Marketing Communication, advertising Communication, advertising effect

Due to the diversified dietary life and changes in the life style of modern people, the new concepts of dish washers are in the markets one after another. However, as people come to use various table wares because of the changes in dietary life, most of the current dishwashers rack structures of have not been designed appropriately for changes. Thus, to solve this problem, this design guideline for dishwasher is suggested for each upper, lower, and third rack. It is based on users` requests, questionnaires and in-depth interviews, also by researching the features and structures of dishwashers.

keyword : 식기세척기 랙 디자인, 식기세척기, 식생활문화 변화, Rack Design of Dishwasher, Dishwasher, Change of Dietary Culture

Contemporary media art doesn`t only remain in the field of art. it makes the interactivity stand on the front of art, and it is going to be changed to emphasis on communication with the viewer. The status of changed art as interactivity draws in the art on the stage of meeting with public. In this process, the artistic activity is going to be changed as the cultural practice. Here, these change is reflected in the various culture content based on interactivity by digital media technology. It can be seen easily especially some media art exhibition or performing art. We got confirm as analysis of these cases so that contemporary media art can be significant as experience-oriented cultural content which can be used practical for public not only cultural but educational. In the future, it will be increased their significance because the experimental culture contents make an opportunity as new recognition about value of cultural heritage.

keyword : 미디어아트, 상호소통성, 인터페이스, 체험형 문화콘텐츠, media art, interactivity, interface, experimental culture contents

It can be stated that the use of user-centered design concept in user interface design project can increases the satisfaction of users as well as reduces the project period and the total cost. This paper aims to suggest the methodology which includes process and guideline for making personas in the project of user interface design that can apply to the user-analysing phase in the project. This study firstly analyzed existing research of user-centered design. Based on the result, this paper suggested the four elements and the design process of user-centered design. secondly, the study examined personas and came up with making process and guidelines which can apply to real projects. Finally, the application of personas was suggested by the case study that includes the methodology was used to user interface design of the website. It is expected that the making decision on design process and understanding about the users could be supported through the use of the methodology that is suggested by this study.

keyword : 사용자 중심 디자인, 페르소나, 사용자 인터페이스 디자인, User-centered Design, Personas, User Interface Design