Background The 4th Industrial Revolution made a difference in the advertising field. As AI-equipped media advertisements of products appeared, the consumer's reaction was curios and interest. We thought that the consumer's reaction to the existing digital media facade and AI media facade advertisements would differ in immersion, attention, and brand attitude. The purpose of this study is to verify and analyze the attention, diversity, immersion, and brand attitude of advertising evaluation factors for digital media facades and AI media facades through consumer surveys. Methods Evaluation factors were derived and hypotheses were set based on prior studies. By selecting the general people who live in the city of G, are interested in automobiles, and commute to and from their cars, survey was conducted after watching the video. For data processing, factor analysis, reliability analysis, and correlation analysis were performed, and the independent media T-Test was conducted to verify the hypothesis, and the advertising effects of the digital media and AI media facades were verified. Result There was a difference in attention, diversity, immersion, and brand attitude between the digital media facade and the AI media facade and the AI media facades were all statistically higher than the digital media facades. In particular, the immersiveness and cognitive attitude showed that the AI media facade had a much greater effect than the digital media facade. Conclusion Validation of consumer attitudes toward both types of advertising will help in the selection of appropriate advertising strategies and understanding of consumer behavior in the era of the Fourth Industrial Revolution, it is also considered to be different from other studies in that it was the first attempt to verify the advertising evaluation factors for the AI media facade.

keyword : 디지털·AI 미디어 파사드, 브랜드 태도, 광고, Digital Media Facade, AI Media Facade, Brand Attitude, Advertising

Background A new expression form of dailiness is being introduced in luxury fashion advertisements according to the generation change and the value change of customers. Therefore, this study aims to help the strategy of future fashion advertising by analyzing the dailiness and non-dailiness in fashion luxury advertising. Methods I analyzed the characteristics of the dailineS/S and non-dailiness for 1,268 luxury fashion campaign images ranging from F/W in 2013 to S/S in 2020. Results First, the characteristics of dailiness shown in advertisements are casting of public models and diversity in age, race, and gender identity, and the emergence of urban spaces in everyday life, such as restaurants and laundries in the background, and natural snapshots. Second, the characteristics of the non-dailiness that appeared in the campaign images are the white model with the upper class aristocratic image and the casting of the influencer with a large number of followers, and the advertising background of the natural scenery, the cultural space, the specific museum, and the art marketing using opera, ballet and musical etc... Third, the combination of dailiness and non-dailiness shown in advertisements. Conclusion For a successful fashion advertising strategy in the future, a theme based on post -material values and social values that consider the environment and neighbors should be selected first. Also, depending on the theme, it is necessary to propose an advertising strategy that induces sympathy with consumers, such as general model selection, everyday background selection, and everyday expression.

keyword : 패션명품 광고, 일상성, 비일상성, Luxury Fashion Advertisment, Dailiness Non-dailiness

Background With the recent spread of the Korean Wave, Korea has grown into a diverse exporter of copyrights, and the issue of awareness of the economic value of our culture and design and its legal protection has become a very pressing task not only for individuals and businesses but also for the national level. For the development of the fashion industry, it is also necessary to expand domestic brands abroad and foster talented fashion designers, but if their creative designs are not protected, there will be restrictions on the development of the fashion industry. Therefore, I would like to propose the contents of education on ethics based on my major in fashion design to foster prospective fashion designers who will contribute to the fashion industry. Methods In order to derive the contents of learning ethics education required in the field of fashion design, the education of learning ethics in the field of fashion design and the legal system related to fashion design were examined and legal disputes in the fashion industry were identified through case collection. Result According to a survey of the Supreme Court cases collected in the 10 years from 2010 to 2019 to collect legal disputes in the field of fashion design, 79 cases were related to design, and 13 cases were related to fashion design, accounting for 16.46% of the total number of cases collected. Conclusion Learning ethics education for fashion design majors is required for specific design protection, such as procedures for applying for trademark registration for trademark generation, procedures for applying for priority review of trademark registration, and methods for checking whether there are prior similar trademarks. Education contents for specific design protection, such as the design registration application procedure required for the generation of design rights, are essential. In cases related to the anti-corruption law, education on coping with infringement is needed, focusing on intellectual property disputes in the fashion industry. Attention should be paid to how to supplement through legislation, which has been discussed in many fashion design-related legal system studies, and provide and educate students majoring in fashion design on the latest fashion design-related laws and systems.

keyword : 학습윤리, 학습윤리 교육, 지식재산 Learning ethics, Learning ethics Education, Intellectual property

Background Lighting methods and techniques are changed and used according to the purpose in the actual production site. In particular, the image viewed on the screen in the movie can be used as a psychological code as it is merged with the lighting and can further heighten the emotions of the audiences. Methods ‘Farewell My Concubine’ won the Palme d'Or award at the 46th Cannes International Film Festival, and got the nomination on the 66th Academy Award for Best Foreign Language Filmy. In this study, the main scenes of ‘Farewell My Concubine’ movie were extracted and the classification and role of lighting were analyzed to derive the results for visual expression. Result First, the narrative atmosphere was created to be a role and character suitable for a particular period of time. Second, the emotions and the character change of the roles were deeply portrayed by using reverse light treatment. Thirdly, the theme was metaphorically revealed using the lighting composition. Conclusion It will also require thorough preparation for lighting and new attempts beyond the typical methods of freshness and novelty.

keyword : 패왕별희, 조명, 조명연출 Farewell My Concubine, Lighting, Lighting Production

Background Automobiles are consumer goods produced from the balance between regulations and technological innovation. The technological leap of the front and rear headlamps of the vehicle has had a significant impact on the vehicle design, and the freedom in design that can be applied to the radiator is higher than before. For this reason, radiator grills are having a great influence on the identity of automobile brands. In this study, we qualitatively assessed how the size and shape of a car radiator grill affects the users‘ sensibility. Methods In order to examine how the radiator grill on the front of the car affects the user sensibility, 11 automobile radiator grills were briefly qualitatively visualized. Twelve emotional words were selected, and each emotion was judged by applying a 5-point Richard scale to determine the effect of the shape and size of each radiator grill on the user's emotion. Emotion evaluation was performed on 45 adults and analyzed through ANOVA. Result In the case of the radiator grille with Hyundai's Fluidic Sculpture 2.0 design, the grille inspired the users to feel gentle, modern, and noble sensibility. In contrast, the radiator grille with Sensuous Sportiness feels light, colorful, and dynamic. Conclusion Through these results, the size and shape of the radiator grill, which can be implemented in various ways according to the concept of car design, can evoke an emotional image of the car to the user. Furthermore, this can greatly influence the formation of the unique identity of the automaker's brand.

keyword : 자동차 라디에이터 그릴, 브랜드 아이텐티티, 감성평가, Automobile Radiator Grill, Brand Identity, User Emotion Analysis

Background Despite the rapid growth of the international care services industry worldwide, research on communication between patients and medical staff with different languages and cultures is very scarce. Due to the difficulty in communication, the medical staffs suffer from demanding workload, fatigue and stress, while the patients’ satisfaction with international medical service experience is quite low. In an globally competitive international healthcare service environment, it is critical to design the capacity of customized care services focused on cultural characteristics such as language, religion, and lifestyle in order to improve service satisfaction of stakeholders. Methods In this paper, we present an information design research that was developed as the S Hospital clinic guidebook for Muslim patients from Middle East. Based on Paivio's double-coding theory and the literature review on the characteristics of Muslim and Arab design, we proposed three design strategies for the effective communication through the understanding of users' cultural characteristics and usefulness of clinic guidebook. In addition, we conducted an evaluation study to measure users satisfaction based on each design factor that has been applied to increase the usefulness of guidebook. Result Overall, the user satisfaction and the usefulness of guidebook was confirmed from the evaluation study. It was found that the use of images in guidebook was a useful factor for users to understand the information. In addition, cartoon style image reflecting Arab culture was analyzed as the most satisfactory factor among design factors. Information created only for Muslim patients was difficult to find in the actual medical environment, but it was judged that Muslim patients and caregivers showed high interest in providing information considering the cultural characteristics of users and received positive evaluations. Conclusion The significance of this study can be found in the practical value of proposing design strategies not only to examine particular cultural characteristics of users but also to increase the user satisfaction of through the design of clinic guidebook. Furthermore, we hope that this research will contribute to the improvement of the various means of communication and understanding information in the context of medical service, specifically by reflecting the characteristics of specific culture and users.

keyword : 의료 커뮤니케이션 디자인, 문화 디자인, 정보디자인, Medical Communication Design, Cultural Design, Infographics

Background The aim of this study is to analyze conceptual combinations in the creative thinking process in the associative mapping process in an exploratory study. Principles about concept combinations are complex and unclear(Gagné and Shoven, 1997), and the creative concept combinations weren’t be clarified. This study seeks to examine the content of creative concept combinations through two representative theories - Thematic Relationships and Dimension-based interpretations. Methods Five students participated in image-based mapping and word-based mapping to design a chair for group activities started from natural objects. Then Interviews, recordings about discourse, and protocol analysis were conducted. To analyze, the associative strength and creativity were judged by experts and concept combinations of associative mapping was discussed and was interpreted based on quantitative analysis. Result As a result, it was judged that most of the associative thinking process generate concepts through thematic relations interpretation, and dimensional interventions conducted only about 10-20%. This can be assessed that dimension-based interpretations attempt to solve a problem in a more exceptional situation, the thematic relations relatively mean to contribute to general thinking process.. Conclusion This study requires that the two representative thinking processes are balanced and interacted. In the creative concept combinations, the accumulation of thematic relation interpretations also contributes to creatvie conceptual combinations, dimension-based interpretation can contribute to creative thinking in a way that attempts creative shifts.

keyword : 개념 결합, 창의성, 연상 맵핑, Conceptual combination, creativity, association mapping

Background Recently, interest in art movements such as eco-friendly arts and eco-design has been continuously increasing. Eco-printing is a method in which leaves and flowers, roots and seeds are pressed directly onto the fiber by heating or steaming treatment, so that the pigment of the plant is dyed on the fiber. The purpose of this study was to analyze the dyeability of eco-printing by examining the fastness to four dyed samples with onion peels and eucalyptus leaves on wool and silk fibers. Methods Eucalyptus leaves, which are most often used for eco-printing, and onion peels, which can be easily obtained from the surroundings, were subjected to high-temperature steaming treatment at 100°C for 2 hours at 100% wool and 100% silk. After staining, it was treated with mordant. The soaking ratio was 1:50 and treated with a mordant for 15 minutes at 30°C with 5 g of aluminum, 3 g of copper salt, and 2 g of iron salt per 100 g of fiber weight. The fastness (6 tests) of eco-printing dyeing of silk and wool was tested. Result The color fastness to sunlight was best at 4 (good) grade or higher in 2 hours steaming of silk dyed with onion peels. Washing fastness showed results of 4 (good) to 5 (excellent) in all four samples. The color fastness of silk dyed by steaming treatment with eucalyptus leaves for 2 hours was 4 grade. The color fading of water fastness showed results of 4 to 5 grade, and both the silk treated with eucalyptus leaves and wool dyed by steaming for 2 hours with onion peels was 3 (fair) to 4 grade. The color fading of the fastness to sweat also showed 4 to 5 grade. Under the acidic and alkaline condition, both the wool dyed with onion peels for 2 hours and the silk dyed with eucalyptus leaves for 2 hours showed results of 3 to 4 grade. The friction fastness was tested by dividing it ten times and dividing it into warp and weft, drying and wetting. It was found that the silk dyed with onion peels was increased for 2 hours and the wool dyed with eucalyptus leaves for 2 hours was highest. The dry cleaning fastness showed 4 to 5 grade results for both discoloration and contamination.. Conclusion As a result of eco-printing on wool and silk with onion peels and eucalyptus leaves, it was confirmed that the sun-fastness, wash-fastness, water-fastness, sweat-fastness, friction fastness and dry-cleaning fastness were all good. It is expected that eco-printing using materials of various plants, which can be easily obtained in the surroundings, can be widely used as a variety of living products, while being eco-friendly and sustainable.

keyword : 에코프린팅, 유칼립투스, 견뢰도, Eco-printing, Eukalyptus, Fastness

Background As pedestrian-oriented urban policies have recently spread across the country, considerable amount of government budgets have been put into the policies and projects for pedestrian rights and environments. However, careful evaluation has not been made on the outcomes of the policies being promoted by each local government. Methods Against this backdrop, this study develops a Pedestrain Policy Performance Evaluation System using literature review, focus group interview, AHP analysis, and portfolio quadrant analysis. In addition, the data from the 2010 Household Travel Survey and the data provided by the Traffic Accident Analysis System (TAAS) in 2014 were used to calculate the performance index of the pedestrian policies of 228 basic local governments nationwide to verify the validity of the evaluation system. Result Through the study, a Pedestrain Policy Performance Evaluation System was drawn that included 7 main indicators and 18 detailed indicators for 2 sectors. In addition, as a result of pilot application of this to 228 local governments, it was confirmed that the discriminant validity between the evaluation sectors, the convergent validity of the evaluation indicators, the independence between the evaluation indicators, and the appropriateness of the evaluation group classification. Conclusion This is a outcome-based evaluation system built on credible national statistics. Thus, it is expected to be used as an economical, efficient, and objective evaluation tool compared to the existing evaluation system with high cost.

keyword : 보행정책, 보행안전, 녹색교통, Pedestrian Policy, Pedestrian Safety, Active Transportation

Background According to the traffic information survey data of Busan Metropolitan City, buses have a high rate of public transportation use. Busan is a mountainous region, so many buses run throughout the mountains. There are many elderly people living there, and they use the buses often. Because the elderly are being encouraged to surrender their driver’s licenses, they are using buses more frequently. However, the public transportation system is centered on young people, mainly in the city, and all systems are navigated in a digital environment. Accordingly, the smart phone retention rate of the elderly is increasing, but the reality is that the information design of these systems is insufficient for elderly users. Methods This study examines the current state of bus information design in public transportation in Busan. Furthermore, we will investigate whether the current public transportation information design is suitable for the elderly. This study also provides guidelines for information design for the elderly. Result Busan's public transportation information design conveys a considerable amount of information provided by smartphone-based apps. However, in the case of an elderly person who is unfamiliar with the smartphone device itself and who has difficulty operating the app, there is a limit to the app’s usability. Therefore, guidelines for information design based on the three factors of readability, visibility, and operability are proposed. Conclusion As society becomes super-aged, there will be more demand for information design for the elderly. By providing guidelines on information design for the elderly, it is expected that various design solutions satisfying these guidelines will be developed to provide easier and more convenient navigational information to the elderly.

keyword : 고령자 정보디자인, 대중교통 앱, 부산 버스, Information Design for the Elderly, Busan bus, Public Transportation App