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Design Proposal of Table and Chair Based on Waterway Formative Interpretation - by using metal forging techniques -
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김재훈 Jae-hoon Kim , 안순주 Soon-joo Ahn |
JEWNR 64(0) 104-115, 2019 |
ABSTRACT
Background As modern people live through the complicated modern society with a rapid growth, they require the residential space to be a space for having psychological stability and fulfilling emotional satisfying. Modern people admire and long for the nature. Also, circulation and life force from the nature provide feeling of relief to the modern people. In response, this study seeks to suggest a craft design work that provides visual comfort and feeling of relief in the daily space by referring to the image of nature.
Methods This study analyzed preceding researches and various literatures to examine the pieces with themes of property, symbolism, and lines of water for the philosophical and aesthetic features. Also, this study tried to analyze the similarity and distinction in development of the pieces. Then, this study took a motif from water among the basic elements of the nature, defined the flow of water, flow inside water, and overall flow path as [Waterway], and modeled the image obtained by observing such waterway. This study had a repeated experiment on forge welding technique to express the flow and rhythmicity of the line. Also, this study put linear metal expressing the water flow on the table and chair’s leg parts in three dimensions to express how the waterway changes in harmony with other materials.
Result This study made a unique ‘Waterway’ image and designed formative craft piece that provides psychological stability and comfort from nature in daily lives. This study tested on forge welding applied with soft iron and obtained a texture suitable for image of waterway. This study also discovered the possibility of development for various textures that can be expressed with a hand forging technique.
Conclusion This study hopes that the modern people using and appreciating the piece would feel emotional healing such as n atural energy, rest their body and mind, and have relaxation in their busy daily lives.
keyword : 물길, 단조기법, 금속공예, Waterway, Forging Technique, Metal Craft
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A Study on Consumer Awareness of Korean Initials - Focused on a domestic bank -
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박보람 Bo-ram Park , 김성계 Sung-kye Kim |
JEWNR 64(0) 116-125, 2019 |
ABSTRACT
Background In order to positively perceive the image of a brand as a consumer, it is the name of the brand that is the most exposed and the big symbolic element. Many corporate brands give consumers a lot of recognition, but there are some corporate brands that do not. Typically, it is a financial corporation brand that is developing into a global era. The purpose of this study is to identify the English abbreviation (initials) of the name of the financial company and the perception of the Korean language association and to propose the efficiency and validity of it.
Methods Financial companies include brand banks, local banks, and specialized banks. Among them, we will select 6 out of the most popular financial companies that use English abbreviation (initials). We will conduct a questionnaire survey on various age groups with a lot of banking use and then draw out the results.
Result As a result, it was found that there was no significant difference in consumers' perceptions about initials in English, initials in Korean, and initials in English and Korean, and Korean and English initials were approaching relatively easily. However, local banks are somewhat more difficult to recognize than central banks.
Conclusion In this paper, we have examined how efficient the recognition of English duplication of financial companies is to consumers and how they are easily accessible to consumers. The initials in Korean and English are approaching relatively easily, but it is recognized that there is a difference in perception due to differences in the use of local banks and central banks when they are not in the main use class.
keyword : 브랜드 네임, 영문 이니셜, 소비자 인식, Brand Name, English initials, Consumer perception
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Verification of the Effectiveness of Design Thinking in Entrepreneurship Education - Focusing on the university students of humanities -
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고은희 Eunhee Koh , 나건 Ken Nah |
JEWNR 64(0) 126-135, 2019 |
ABSTRACT
Background Design Thinking is used as one of the important educational methods in Entrepreneurship education in foreign leading universities, also it tends to gradually increase in Korea. This study is intended to suggest the significances and implications of using Design Thinking in Entrepreneurship education through examining whether Design Thinking affects Entrepreneurship education and how it affects enhancing Entrepreneurial mind.
Methods Through previous research, it is examined the implications of entrepreneurship and design thinking, and the application of design thinking in entrepreneurship education. The purpose of this study is to verify whether the entrepreneurship class applied to humanities college students was influenced by the entrepreneurship class that was designed for 15 weeks, Respectively. The results of the questionnaire showed that the positive effect factors were suitably verified through expert verification.
Results Design Thinking positively influenced the aspects of both ‘Thought’ and ‘Methodology’ in Entrepreneurship Education, resulting in a positive changes in the will to startup. In terms of thinking ability, creative thinking and open thinking through thinking of ‘Divergent and Convergent thinking’ from Design Thinking, and in a methodological sense, the 5 steps of Design Thinking process had positive effects on the will to startup.
Conclusion This study presents the entrepreneurship curriculum applying the applicable design thinking and verify the effectiveness of the design thinking on entrepreneurship education. The results of this study will be used as objective indicators for the quantitative evaluation.
keyword : 디자인씽킹, 기업가정신, 디자인 교육, Design Thinking, Entrepreneurship, Design Education
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Analysis of the Winter Olympic poster's design - the figurative elements for preference and attentions -
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박소연 Park So Yeon |
JEWNR 64(0) 136-146, 2019 |
ABSTRACT
Background Among the various Olympic designs, the Olympic poster is a medium that promotes the hosting of the Olympics to the public through instant communication and effectively conveys information. However, it is true that so far there have been no various studies on the poster design for the Winter Olympics. Accordingly, based on the theoretical consideration of Winter Olympics posters, this study intends to research focusing on the preference and attention of Winter Olympics poster design.
Methods The theoretical backgrounds of Olympic and Olympic posters, including the origin of the Olympic Games, the history of posters, and the characteristics and functions of the Olympic posters, were reviewed through various literature surveys. In addition, we analyzed the current status and formative features of the Winter Olympics posters from the 1924 Chamonix Olympic Games to the 2018 Pyeongchang Winter Olympics. In the empirical analysis, the preference and attention of Winter Olympics posters was analyzed through a survey.
Result According to an analysis of the characteristics of Winter Olympics posters in history, posters using the emblems and landscape of the host country showed the highest proportion. Researching the composition elements, the proportion of asymmetrical layout, sans serif typeface, cold colors and graphical representation was high. According to a survey on the preference and attention of Winter Olympics posters from 1992 to 2018, the Sochi Winter Olympics (2014) posters were found to have the highest level of preference and attention, while the Pyeongchang Winter Olympics (2018) posters and Nagano Winter Olympics (1998) posters ranked second and third, respectively.
Conclusion The Olympic poster using the scenery and emblem of the host country showed a high response rate in terms of preference and attention, especially the Olympic poster, which utilizes the emblem greatly and has simple form factor, showed high preference and attention. Factors that have a significant impact on preferences and attention are photographs and illustrations and screen configurations, these should be fully considered in production of posters.
keyword : 동계올림픽, 포스터, 디자인, Winter Olympic Games, Poster, Design
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The Factor of the Affective Estimation on Mobile Application Characters
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한혜진 Hyejin Han |
JEWNR 64(0) 147-156, 2019 |
ABSTRACT
Background According to increase the usage of applications, the popularity of mobile application characters is also increasing day by day. KakaoTalk in Korea, and line applications in Japan are frequently used. The characters used in these applications, Kakao Friends and Line Friends, are all created by Korean designers. In the past, foreign characters were favored, but recently the preference of Korean characters has increased. Therefore, there has been needed for research on the affective estimation of the Korean mobile application character.
Methods This study investigated the features of mobile application characters through the affective estimation, color analysis, SD method, and the factor analysis.
Result Firstly, it was verified that the warm colors with middle chroma and lightness was mainly used through the color analysis. There was no difference between the colors of characters used in Cacao Friends and Line Friends. Secondly, it was confirmed that the factor of 'familiarity' was the most important emotional evaluation factor through the SD method. Thirdly, based on the results of the factor analysis, the characters of Kakao Friends and Line Friends are classified into three categories: 'preference' expressed by expressions and actions, 'motility' based on white color, and 'static' with no facial expression. Lastly, there was the strong correlation between the color of lightness of character's body and the preference factor.
Conclusion The characters were identified that the most important factor was 'familiar' factor. It was possible to infer that the frequency of the character's exposure greatly influences the character's emotional evaluation according to the frequency of the mobile application usage. The results of this study are those of the affective estimation in the basic stage about still images of mobile application characters. Therefore, it is necessary to study the effect of character 's motion and expression on the affective estimation.
keyword : 모바일 애플리케이션, 캐릭터, 감성평가, Mobile Application, Character, Affective Estimation
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A study on art collaboration of the coffee brand Impact on Brand Image Formation
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김한음 Han-eum Kim , 임경호 Kyung-ho Lim |
JEWNR 64(0) 157-166, 2019 |
ABSTRACT
Background This is a study on the subject of brand and brand art culture as part of a marketing campaign for competitive advantage among companies and continuous brand image expansion in fast-changing modern times. Therefore, the purpose of the project is to analyze the brand image formulation and product delivery patterns of each brand through products that have been actively consumed in Korea and to explore ways to eventually contribute to improving consumer value.
Methods The two coffee brands currently serving in Korea will be selected to analyze the current status and type of art collaboration cases conducted within the last five years, and finally replace Kevin Lane Keller's brand choice model to conduct an analysis. Based on the results analyzed, the factors for expanding and shaping brand image and improving consumer consumption value are relevant.
Result After identifying the five components in total, the analysis by substituting the brand selection model resulted in items for each brand's memory, transmission, applicability, metastasis, applicability, significance, favorability, and protection. This has been largely due to the impact of the coffee brands that are building high infrastructure and creating awareness, and the interaction between the two brands involved in art collaboration is expected.
Conclusion It was confirmed that art culture form of design and artistic sensibility should be essential in order to positively induce the formation of a brand image of consumers, to satisfy their desire for purchase and to enhance rare value. It is believed that this will contribute to expanding corporate brand image and improving consumer value through the production of art culture products with artistic sensibility, practicality and convenience that can express individuality in line with the rapidly changing and extremely personal orientation.
keyword : 커피 브랜드, 아트 컬래버레이션, 브랜드 이미지, coffee brand, art collaboration, brand image
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A study on Up-cycling jewelery design using plastic
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이송희 Song-hee Lee , 정양희 Yang-hee Jung |
JEWNR 64(0) 167-178, 2019 |
ABSTRACT
Background Today, it is hard to imagine the life without plastics since plastics are used in various fields. However, plastics are not being recycled but discarded, and flowing into the sea causing environmental pollution. Up-cycling, a solution to this situation, has become an eco-friendly trend, influencing in various fields. Especially in fashion and jewelry field, plenty of products are being made using waste plastics as material.
Methods Learn the theoretical backgrounds of Up-cycling and the materials used for up-cycling design. Find out the way how to make up-cycling products by exploring several examples that use waste-plastics as material. Research the theoretical backgrounds of plastic materials and its forming techniques to study how to make Up-cycling jewelery using plastic materials without using glue.
Result Up-cycling jewelry is made with melting technique to complement existing Up-cycling production methods. It is possible to reuse plastics by appling non- adhesive bonding method with metal and not using glue but using heat instead. This gives new value to waste plastics.
Conclusion This study has showed a new way of enhancing the utilization of material by using waste plastics as gemstone, that it can be made into the desired shapes and colors using heat. It is expected to bring high-added value and communicate environmental issues by combining the subject, waste plastics and re-cycling, on jewelry item.
keyword : 업사이클링, 플라스틱, 업사이클링 주얼리, Up-cycling, Plastic, Up-cycling Jewelry
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A Study on the Effect of Intimacy between Conversational Agents and Users on Reliability - Focused on Self Exposure, Small Talk and Anthropomorphism -
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박선영 Sun-young Park , 이상원 Sang-won Lee |
JEWNR 64(0) 179-186, 2019 |
ABSTRACT
Background A number of artificial intelligence technologies are being released. It is important for users to trust these artificial intelligence technologies in order to use effectively. The purpose of this study is to investigate interaction between conversational agent and user through dialogue, and to identify factors that can make conversational agent to be trusted. This study focused on intimacy-building, an important prerequisite for trust, and applied self-exposure and small talk to conversational agents, which were used as strategies to build intimacy in interpersonal relationships. In addition, the anthropomorphism strategy was applied to the conversational agents using the phenomenon of feeling intimacy with personally similar objects.
Methods The study was conducted by showing the a group of subjects a video demo of an artificial intelligence speaker and a user talking before responding to the survey. In order to secure the independence between the variables, the experiment was designed with the 2x2x2 mixed factorial design. The analysis consisted of three steps: validation of the measurement variables, verification of manipulation, and verification of hypothesis.
Result As a result of the experiment, the small talk strategy had a negative effect on the building of intimacy and the self-exposure and anthropomorphism strategy had a positive effect. In addition, the three strategies did not directly affect trust, but because intimacy affected trust, intimacy mediated trust.
Conclusion Based on this, the conclusion of this study is to draw guidelines for forming positive interaction between agent and user in designing voice-based interface.
keyword : 신뢰, UX, VUI(Voice User Interaction), Trust
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A Study on Masterpiece Craft Work Emphasizing Characteristic of Art - Focusing on Own Metal Craft Work -
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박소영 So-young Park , 안순주 Soon-joo Ahn |
JEWNR 64(0) 187-199, 2019 |
ABSTRACT
Background While mechanization and informatization allowed quick and convenient world with mass production and affluent goods, they resulted in the alienation of humanity. In such situation, the importance of arts is emphasized as the solution for deriving the human dignity.
Arts deliver messages to human beings and purify the derived personal emotions. In the complicated society, the importance on role of arts is emphasized. In response, some of the artists are carrying out retrospection and introspection on the true value of arts. Nevertheless, arts are distant from the reality and they are limited to only few classes rather than majority of people. In such reality, crafts exist close to daily lives of people and they try to enrich the personal life and arrange the platform for deriving personal emotions and communicating with others.
In response to the flow of time, the crafts are divided into industrial craft and masterpiece craft. The industrial craft utilizes the machines for mass production while masterpiece craft integrates the artist’s art world and advanced techniques. Masterpiece craft holds a characteristic of small quantity production with fewer varieties. This study researched on the masterpiece craft which emphasizes the artistic value in daily supplies and enriches hearts of human beings. Also, this study tried to reproduce the value of masterpiece craft by connecting to metal craft works.
Methods Based on the researches for the masterpiece craft, this study tried to make the masterpiece craft work by emphasizing on the characteristic of ‘Art’. Also, this study tried to express the life force of light considered as the source of the world and life and memory of human beings from the light through the researches on the form. In addition, this study emphasized the strengths of beautiful and practical crafts and made single works with functions such as wall mirror, lighting, music box, and jewelry in the small quantity. Through the craft works, this study used to arrange an opportunity for communication between audiences and users.
Result This study expressed the figure of light regarded as essence of the world in the metal craft work. In the work, this study tried to provide audiences and users a chance to look back on the essence of life in their busy daily life. Also, this study enhanced the artistic value of the craft work through small quantity production and tried to establish the leading position of the masterpiece craft. Furthermore, this study provided an opportunity to enrich the daily lives of people based on the craft’s basic principle of ‘Practicality’.
Conclusion In the modern society where leisure disappears as competition and change become daily routine, the arts deliver small break and comfort for people’s lives. In this sense, craft work should go beyond the concept of reflecting the art on the frame of industrial products. Instead, craft work should be regarded as a complete work in the aspect of pure art without considering the function. This study defines such craft work as ‘Masterpiece Craft Work’. This study also believes that the artists involved in masterpiece craft work hold mission of making personal feelings peaceful and making people’s life happier.
This study expects that masterpiece craft work would broaden the expression field in craft and hopes that the craft market would be vitalized based on efforts of craft artists and securing of social conditions.
keyword : 예술, 공예, 일품공예, Arts, Craft, Unique Craft
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A Study on the Expressive Methods of Structural Clothes in Haute Couture Collection - With a focus on the collections in 2008 S/S~2018 F/W -
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이소영 So-young Lee |
JEWNR 64(0) 200-211, 2019 |
ABSTRACT
Background In clothes, expressive methods are increasingly more diverse thanks to technological advancement, and these features are prominent in structural clothes. This study thus set out to examine and analyze the expressive methods of structural clothes with a focus on haute couture collections and provide some ideas applicable to the development of fashion design.
Methods The characteristics of structural clothes were examined in two stages: Stage 1 set the keywords of structural clothes based on survey results, and Stage 2 identified structural clothes in the haute couture collections from S/S 2008 to F/W 2018, categorized them by the characteristic, and examined their expressive methods in the peer debriefing method by three fashion experts based on the keywords.
Result The keywords of structural clothes include being three-dimensional, being in large volumes, containing composition lines, having clear angles, and deviating from stereotypes. The expressive methods of structural clothes were divided into five: extending and expending composition lines, expanding details and making them three-dimensional, introducing atypical composition lines, promoting interactions among the components, and using materials of heterogeneous properties.
Conclusion The study examined the expressive methods of structural clothes and found that expressive methods in various styles were used. Based on these findings, the study proposed some ideas applicable to the development of fashion design and promoted their utilization in the development of creative fashion design.
keyword : 구조적 의상, 의상의 표현방식, 오뜨꾸띄르, structural clothes, expressive methods of clothes, Haute Couture
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