Background Recently, the traditional industrial environment has been changed dramatically due to the fourth industrial revolution, these changes are presenting as new business types such as small start-ups. The textile field is a developed industry based on crafts, and is suitable for businesses seeking high-quality & small-scale production. In 2013, a similar small-scale entrepreneurial activity has been increased with the passing of the law on one-person creative enterprise, thus, the study was started to be considered because it is necessary to investigate the status and type of small-scale start-ups in textile field. Methods The period of the study was set as the last five years from 2013 to 2018 when the law was enforced, and the scope of the study is to collect and analyze the companies that continuously participate in the handmade fair and craft trend fair mentioned above and the companies surveyed on-line, select 35 enterprise cases, classify them into textile techniques, items and business types. Result As a result, I believe that it is necessary to develop unique technique through mixing of textile techniques, and it will be acting as positive for sustainable business to maintain business by combining product development with DIY Kits, Material Sales, and Educational Category. Also, it was expected that the establishment of this field in the present activating market, such as the pet animal market, would be possible. Conclusion Small businesses in the textile sector need to develop creative techniques by mixing various techniques and developing creative products by applying them. Along with this, sales of kits that can do materials or DIY will also serve as a way to maintain business. It is also believed that a positive assessment can be gained in the pursuit of sustainability, which is currently being addressed in a variety of fields.

keyword : 소규모 창업, 텍스타일 디자인, 섬유공예, One Person Business, Textile Design, Fiber craft

Background Most online fashion shopping malls provide various recommendation services to make efficient purchasing decisions. The purpose of this study is to investigate the differences of consumers' evaluation, intention and intention of purchasing intention of online fashion shopping mall and their relation to provide appropriate recommendation service to customers. Methods Data were collected from adult women using questionnaires and 277 copies were used for final analysis. Recommendation techniques include bestseller, MD, content-based, and collaborative filtering recommendation service. Result User evaluation factors of recommendation service consist of novelty, reliability, convenience, self-reference, social presence and expertise. There were differences in evaluation factors, usage intention, and purchase intention by recommended service types. As a result of analyzing the recommendation service evaluation factors on the usage intention and the purchase intention, convenience and reliability had a greater impact on usage intention, and self-reference, expertise, and novelty had greater influence on purchase intent than on other factors. Conclusion Based on these results, it will be helpful for providing future recommendation service strategy according to each recommended service.

keyword : 추천서비스, 사용자 평가, 온라인 패션쇼핑몰, Recommendation service, User evaluation, Online fashion shopping mall

Background Digital characters are perceived as new driving forces for developing the cultural content industry utilizing OSMU. However, there have been very limited empirical studies in this related area. Accordingly, it is necessary to conduct theoretical and systematic studies regarding digital characters. Methods To investigate the image and preference for two types of digital characters, Kakao Friends and Line Friends, a survey was conducted among 152 adults living in Seoul, South Korea. Respondents were exposed to two types of digital characters, followed by a completion of the questionnaire. Result The findings revealed that the stylized design, featuring simplified and exaggerated characters of animals, had a higher level of image such as familiar, soft, warm, and friendly as compared to the realistic design, which are characterized by human beings and realistic animals. Moreover, familiar, soft, and classic images had an effect on character preference. Conclusion The study shows that designs of digital characters have an effect on the image and preference of characters. The research implies that a stylistic design of animals is more effective than a realistic design. Overall, the study is significant that it is an empirical study which can contribute to developing theoretical models and practical strategies.

keyword : 디지털 캐릭터, 양식화 디자인, 사실적 디자인, Digital Character, Stylized Design, Realistic Design

Background Smartphone-based social media communication is perceived as the necessary activities of daily life. The domestic mobile advertising market has shown a significant growth, and various advertising formats have been developed. Thus, empirical studies for exploring the factors influencing the effectiveness of mobile advertising are urgently needed. Methods To investigate the influence of attention to advertising, informativeness, media credibility on product involvement, this study conducted a survey with 238 adults living in the Seoul metropolitan area. Collected data were analyzed using regression and ANOVA. Result Results show that for all three types, media credibility has a significant influence on product involvement. In addition, for image type, informativeness has an influence, for text type, attention has an influence. For mixed type, only media involvement has an influence. Conclusion The most important factor of mobile advertising influencing on product involvement is media credibility. In addition, image type is needed to enhance informativeness. Meanwhile text type is needed to enhance attention. The study provides theoretical and practical contributions by empirically exploring the effects of consumer information processing of mobile advertising.

keyword : 모바일 광고, 미디어 신뢰도, 제품 관여도, Mobile advertising, Media credibility, Product involvement

Background Robot industry is paid attention due to the arrival of 4-D industrial revolution. The Uncanny-Vally, extraordinary feeling about non-human objects, is the important concept for the robot industry. Using robot's faces designed by human faces, the affective estimation was performed. Based on the results, the relationship of the Uncanny-Vally concept was researched. Methods In this study, the appearance and function of robots, with or without face features (eyes, nose, and mouth) and skin color in robot's faces were investigated. Moreover, human likeness, cuteness, and familiarity were researched by the affective estimation using adjectives with opposite meaning. Result As a result, the similarity with human was influenced by the presence of face features (eyes, nose, and mouth) and skin colors. In addition, it showed a high correlation between the preference and aesthetics. Moreover, higher human likeness showed declining the preference Conclusion In this study, it was confirmed that face features (eyes, nose, and mouth) and skin color should be considered in order to overcome Uncanny Valley and design robotic face images with high preference.

keyword : 로봇 얼굴, 언캐니벨리, 감성 평가, Robot Face, Uncanny-Valley, Affective Estimation

Background The purpose of this research is to develop modern pattern design with the motif of the forgotten character in the Gangwon area. The Hyojea Munjado was genre of life and education guidelines that form the basis of confucian thought. At present, the Republic of Korea is trying to fill the nourishment of the value of life of modern people through activation of humanities. Therefore, the excavation of Hyojae Munjado can inspire the ethics of modern people and re-recognize the beautiful culture that our ancestor enjoyed. This is in line with the current situation in which various educational programs are being carried out to overcome the problems caused by the absence of humanities. Methods First, we select Hwang Seung-gyu as the most representative artist among the backgrounds of Hyojae Munjado and Kangwon Hyojae Munjado, and study application examples of pattern design and pattern design using texts. Second, I set the motif of the letter driginaiiy and the symbolic image expressed in the 8 Hyojae Munjado. Third, the analyzed pattern is disassembled, and basic pattern design is done by textile basic development method. Fourth, the finished design is applied to various fashion accessories Result The works of Hwang Seung-gyu of Seokgang, which has a shamanistic symbolism based on the unique totemism cult idea, were selected. Use his work motif was analyzed, disassembled, and combined, resulting in various pattern designs. The pattern design is presented as a variety of textile design products that can be utilized in cultural tourism products. Conclusion This study was developed as a differentiated pattern design that contains visual image and symbolic meaning by using the character of Hyojae Munjado in Gangwon area as a motif. The 8 Munjado of Hyo, Jae, Chung, Shin, Ye, Ui, Yeom, Chi meaning of communication and mental balance is contained in. This is a new and diverse tourism product utilizing the forgotten historical culture prototype, so it is improve the image of the region but also to protect our culture.

keyword : 효제문자도, 황승규, 패턴디자인, Hyojae Munjado, Hwang Seung-gyu, pattern design

Background According to the media expansions such as the internet, a smartphone based on the rapid development of Digital technologies, the tendency of world art has been changed rapidly. Contemporary Art which is called same-age art but different from modern art has been reflecting these changes. And artists and audiences are communicating directly through Contemporary Art. Nowadays Pop Art represented as the more familiar art to the public has been developed into Neo-Pop Art and using character design in its works. Most of all, the study about the form of expression and the tendency is the essential part of research to understand Contemporary Art. Methods This study first selected significant Neo-Pop Artists who have been using Character Design for their art activities and studied its developing process in their works. Based on an examination of the previous research and dissertations, it tries to find the basic foundation of the theory and contemplate the tendency about how Character Design has been used in artists’ works. Results Neo-Pop Artists have succeeded in making their works distinctive by using Character Design and been using Character Design more extensively to express their own identities because the public already felt bored on the existing characters. Conclusion As one part of Contemporary Arts, Neo-Pop Artists use sometimes existing famous characters and make new ones to express their identities in the pure art area. They are using the internet to communicate with the public and deliver their identities. If they succeed to communicate with the public and gain the sympathy via their characters, they could make Art collaboration with various companies and retain market potential.

keyword : 컨템포러리 아트, 캐릭터 디자인, 경향, Contemporary Artists, Character Design, Tendency

Background In the picture book, color language is one of the important elements expressing personality, emotion, etc. One color have various color tone, and each color tone as diffrent effects. In this study examines the meaning of red from this picture book by analyzing the red color of Olivier Tallec's 『La Croute』. Methods First, each scene in this picture book is divided into sequences according to the story to analyze the red color tone of the main characters, auxiliary characters, and background elements. This study analyzes the meaning of red color used in each scene through color tone analysis, and derives meaning and emotion according to color tone and tone on tone color which are mainly used in this picture book. Result The main character's red color means healing, it's color tone is R/wh, and the psychological expression related to sadness or pain when the color tone is R/vv, R/sf or R/lt. Auxiliary character's red color expressed in a blurred color tone R/sf and a bright color tone R/lt, it means sadness. The red color of the background creates a sad atmosphere with mostly vivid color tone R/vv. Conclusion The expression of red in 『La Croute』 was used as the saturation of red color was lowered according to the emotional change from the character's sorrow to the healing of the mind. The meaning of red color can be divided into three stages. Vivid color tone R/vv is Deep sadness, blurred color tone R/sf and bright color tone R/lt is impulsive and depressed psychological change, white tone R/wh means the mind is healed.

keyword : 올리비에 탈레크, 붉은 색, 색조, Olivier Tallec, Red, Tone

Background There are many restrictions on small local farmers entering the market by creating individual brands. The reasons are oversupply of agricultural products and rapid changes in consumption trends. In response, local governments are developing joint brands of agricultural products to help local farmers enter the market. This study analyzes joint brand development of agricultural products and presents direction for efficient brand name development in the future. Methods It recognizes importance of brand name and co-branding through description and looks for ways to develop brand name in the future by analyzing current status of joint brands of agricultural products. Later, the government wanted to closely analyze the development of joint brand name rice in Sangju and enhance understanding of the development. Result The brand name strategy derived from this study is 1) that brand names, including geographical names, have a positive impact on consumers and 2) a clear guide to the development process for brand name differentiation. Conclusion This study is meaningful in that it recognized the importance of brand names in agricultural co-branding and discussed ways of effective naming strategies. We hope that this research will contribute to efficient development planning for future brand name development.

keyword : 지역농산물, 공동브랜드, 브랜드네임, Local produce, Co-branding, Brand name

Background At present, the design education of universities is undergoing a lot of changes according to the new paradigm of social change from education focusing on the traditional formative expression which was applied from the early 20th century. Especially, as the integrated design education and convergence education with other majors are carried out frequently in order to cultivate future talents, it is urgent to set direction of design education appropriate to the future reality of universities in Korea. Methods According to this background and necessity, this study examined the latest research topic of design education, analyzed its contents, and looked into research trends on the goal and changes in contents of design education. This study was carried out by the literature review method, focusing on total 151 academic journals in Korea. Based on these derived three core keywords-basic, creativity, convergence, the research subjects were selected through a third analysis on total 30 articles (10 articles for each core keyword) made by experts in design education. Result The result of this study shows that the main topic is ‘curriculum’ focusing on formative expression in ‘basic design’, ‘improvement’ of creativity based on design in ‘creativity’, and ‘integrated educational direction’ focusing on design and engineering in ‘convergence’. Conclusion In addition, research on the latest design education in domestic universities is gradually undergoing changes from basic design focusing on formative expression to the interest in improving creativity and to the integrated education with other disciplines. It is also found out that researches are seeking to changes into education linked to humanities and engineering beyond education and studies in the detailed major of a single design discipline.

keyword : 디자인교육, 연구동향, 교육방법, Design Education, Research Trend, Education Methods