This study defines illustration as the part of the formative arts which contribute to the conveyance of visual information and the creation of new visual environment one of communication tools in present-day society. This study defines graffiti illustration as the part of illustration which includes graffiti which is human`s primitive communication behavior. Graffiti is the expression of unconsciousness appeared in the realm of the subconscious. Around the 10th century when the interest in the revelation of unconsciousness was increased, people tried to interpret graffiti as the clue to understand the nature of human being ness as the form of art. From those times, people started to accept graffiti as one part of fine arts. Graffiti illustration has formed the unique and independent value in the filed of illustration based on its own unique forms of expression. It is applied to the overall matters of the society, emerging as the persuasive illustration which reflects the artist`s belief， sense of value, emotion and thought. The graffiti illustration presents the slice of reality by expressing the internal emotion of an artist. So it plays the instant and general role to convey the intention of an artist. As a result, it has been spot lighted as the valuable form of arts in this information society. Those who are living in the structure of today`s capitalism have inevitably many mental problems. Extensively, they suffer from solitude, a sense of alienation, inhumanness, loss of value. Along those, they are also suffering from the psychological problems or metal disease, selfishness, and many kinds of stresses from suppression, which are created by the competitive society. The solution for those problems is to secure new recognition about the original nature of human being, and the suppression which we consider uncivilized. To do this, it is recommend to find the way to solve problems through the emotion, instead of the reason. Graffiti illustration should be valued as the visual language for the social communication. And the follow-up researches on the graffiti illustration should be conducted.

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User`s visual experience which is contingent existence for daily experience and providing information conducts crucial role in decision making. The role of metaphor for motion graphic is to deliver same images to customers with symbolic expression. Banner ad, TV ad, interactive TV ad and Mobile ad which are expressed in motion graphic are appeared in different ways by features of each mediums. Because from simple metaphorical expression of banner ad, ad that follows personal propensity to Mobile ad that is suitable for different ages are possible, the expression such as forming sympathy with visual experience and intelligence activities of consumers are becoming more important matter. The market for Interactive TV ad, which is new tool for new media, has unlimited value. The Interactive ad is expected to generate T-commerce by the page which will be connected with consumers who selected ad on TV. So the efficient strategy for making ad, high participation of ad and developing contents are required which is lot different from old ways. 2nd, 3rd screen and the DAL(Dedicated Advertiser Location) seize the layer of targets of consumers by delivering the data of company or brand in detail, and appealing to reason rather that immediate sales of products. So it is substantially used substantially in strategy for marketing to strengthen the communication with consumers.

keyword : metaphors, motion graphic, 경험디자인, 상호 작용성 광고

The most outstanding feature of digital times, which are based on information-oriented society, is that information is recognized as the most profitable resources and the society develops along with value production by the processing of information. Network, an information transfer means，has brought more emphasis on software rather than on hardware. Furthermore, the development of communication network-connected technology has become the most important conditions for the production and distribution of information. As it has been regarded most competitive to create and deliver information, a product had to be focused on following software development in order to perform a role as a media to the creation of information or communication. Traditional product development trend, which was to search for a man`s convenience and material satisfaction as the ultimate goal, has been redirected to create everyday life`s value. Digital times, which had been introduced along with information-oriented society, were established as a keyword for aforementioned changed product development trend, based on new technology. Convergence design is emerging as a new direction for digital times. Convergence, suggested by Ubiquitous, combines various value factors and creates a new value factor. It also has a great influence on product development trend of digital times. It was possible to develop products through hardware progress, called as digital revolution and such a tendency came to impose a new challenge on designers. In other words, convergence design began to appear as an alternative for searching for changes and new product evolution paradigm. Even though it is true that you could find some multi-functional products in those times when single functional products were mainly distributed, these multi-products were mainly stressed to appeal as multi-functional products, rather than as functionally mutual relationship. Variability in a product should be focused on how to be recognized to customers and what kind of usefulness to offer, beyond the level of simply changeable-function and shape. The conception of variability has been used so far only in building or furniture design, where mechanical mechanism is not required. In terms of products, it has been utilized in some fashion trends, where various or modular shape creation is comparatively easy and no complex mechanism is needed. Especially, in case of electric products, it has been used in very limited area. However, it is time to proceed with the research for new direction set-up or development method application because a product image is changing these days as a multi-functional combination. This research started from a purpose to search for a method, which can respond and lead a newly unfolded product development direction in information-oriented society. In other words, this researches performed to clarify the introduction of product variability as a method for multiplicity, in order to introduce convergence design, a new revolution of product evolution under digital renovation. Therefore，main contents of this research are about distinguishing and combining all the factors related to the reasonable and effective introduction of variable design in product development process. The ultimate purpose is to systemize the combination of all selection-classification- evaluation-application methods as a model for the necessary elements of variable design based on the examination of functional and morphological features included in product system.

keyword : Convergence design, Variable design

Language Development, which is closely tied into the development of intelligence, is one of fundamental prerequisites for the intellectual growth of children, and children should be exposed to a wide variety of educational opportunities to improve their intellectual ability. The purpose of this study was to develop instructions for ceramic art based on the development of the verbal intelligence of children of the gang age, part of the stages of solid expression development. Specifically, it`s attempted to boost interactive exchange among different sorts of intelligences according to multiple intelligences theory. In multiple intelligences theory, the importance of educational environments was accentuated as one of factors to elevate intellectual ability, and ceramic art could provide children with a chance to express their ideas and feelings in a natural manner by simultaneously stimulating their sense of sight and tactile sense. An integrative educational development effort to apply multiple intelligences theory to ceramic art is expected to contribute to enhancing multiple intelligences in diverse contexts.

keyword : Multiple intelligences theory, Expression development, Integrative educational development

In our times, by an highly information oriented and locomotion-society, five-day work per week and the improvement of living standard , increased leisure time has the organization competition changed between countries, city space, itself become essential components in competiting. And, the new direction of city is the enlargement of requirements which .in quality of life expresss the space in the indentity of city with life space and new city`s image. So, The method and extent of the research is as follows : In order to research the present conditions of city`s environmental color landscpae, the method of research is divided as follows: Research in concerning technical matters and fundamental theory of city`s color landscape and design guideline, management. The basic data was based on the Gwangju City, research prepared by established various orientation and relationship between the types and present conditions in color landscape. Through the research, taking the common conditions and guidelines and important problems in city. The Image of city have changed as a change of the times. Recently,, as the result of mental and cultural richness, it is needed the creation of city with the importance of amenity and quality of life. As the way of practicing it, various discourses are unfolding about color landscape. So. this study intended for analyzed and evaluated the image color landscape as city`s environmental design.

keyword : 도시, 색채, 경관

As technology rapidly advances, the era of buying products based on their functionality and quality is over. These changes in product buying patterns caused a significant change in advertising style as well. This change may be characterized as “emotion-ads"， which explains why the most frequent pattern of advertisements these days stimulates consumers` emotions. The goal of an emotion-ad is not to promote the quality or functionalities of a product itself, but to establish a product image and trigger consumers` desire to purchase by building a feel or an ambience of the product. Therefore, an emotion-ad must deliver the intended message in such a way that the audience can grasp the intended feel in just one encounter. The symbols in advertising communication may be classified into verbal and non-verbal communication symbols, where the body language is a form of non-verbal communication symbols. The insertion of body motions in an ad that bestows symbolic value to a product achieves the goal of the ad by stimulating buying desires of the consumers who are the recipients of these symbols. The body language symbols that this study intends to define include; perception, cognition, movements of bodily actions lines of sight, facial expressions, and bodily contacts. In particular, bodily actions include the positions of arms, hands, legs, feet, heads, etc. Bodily actions are found to be not just individual acts of expression, but to have close relationships to facial expressions. As a result, human expressions that may be defined as body language symbols should be capable of accommodating the form, content and interpretation. In particular, magazine ad that must contain all messages in a single page should deliver the intended message accurately by correctly utilizing the bodily symbols that are represented by the models. Therefore, the meanings of the bodily expressions of the models as represented in advertisements are significant, and an in-depth study of body languages in advertisements is also necessary. This paper classifies the poses of models in the ads that are found in magazines currently published, reviews and analyzes the most widely used body languages and the patterns of communication that these body languages signify. The result shows that the body languages featured in the current magazine ads mostly use the symbols that deliver positive meanings. Accordingly, the poses (including facial expressions) of the models in current magazine ads could only found to be extremely limited in patterns. In conclusion, in order to accurately deliver the message intended in an advertisement to consumers, a further in-depth understanding and study of body language symbols represented by various facial expressions, hand movements or body movements are necessary, along with an interest in verbal communication symbols and visual symbols that are non-verbal communication symbols.

keyword : advertising, non-verbal, body language, semiotics, consumer

Modern cities are arranged in a direction to make well-maintained roads, high rise buildings, and environmentally-friendly factors that harmonize with nature stand out. However, we can find that huge electronic advertising boards stand at the rooftops of buildings in intersections or outdoor ads stand on the streets. People who spend a lot of time in vehicles have no other choice but to look at so many outdoor ads a day, whether they like them or not. These outdoor ads focus on attracting people`s attention with stimulating colors and visual effects. Therefore, disharmony with surrounding environment is caused, and the outdoor ads become a disturbing factor to create an image of a whole city. For this reason, the design of outdoor advertising should be carried out with different sense of scale from newspaper or magazine advertising. Especially, the development of LED, LCD, and neon has changed the design concept of outdoor advertising. CF for TV can be presented outdoors with clear screen and flowing and elegant movements. If the concept of virtual reality is introduced to the outdoor advertising, the effects of moving image can be simulated, and the shape of a structure installed at the rooftop can be actually felt. For the outdoor advertising in the form of billboard located on a street, an exposure effect of advertising and all visual trials and errors can be reduced through simulation of people passing by the location in a vehicle. The application of a 3D game engine to the simulation can be a very useful means. In this research, a virtual reality system using 3D game engines is proposed in composing a systematic evaluation system ranging from the analyses of design environment to detailed advertising effects, because an error deriving from the sense of scale, and harmony with surrounding environment can be checked vividly in advance.

keyword : Virture reality, Outdoor advertising 3D Game engine

The formation of communication has changed by the advance of media and of digital technology innovation. Among them, the image media with diversification of image became popular by powerful media. Also the transition of communication system let intensive and suggestive superiority which makes the recognition of the whole meaning be exists in a short space of time in the same breath. Above all TV has attraction of image that animating in limited time by it`s particularly which accomplished by meeting of human and machine`s eyes. CF on TV has strength on the aspect of higher effectiveness than other media and it makes customers to see, hear and feel directly by the expression of five senses. On the side view of customer, it is accepted as an information and concept of a new product and lifestyle. And on the side view of company, they are using CF on the purpose of creating their image and appeal to their customers by utilizing it as a program for publicity of an enterprise, introduction of their product and sales promotion. The most of pictures and texts in the commercial as a factor of expression have a function of original and interrelationship each other and they`re using in every fields of visual medium. Among them the typography accomplishes the most important role in exchanging information because of its definitude and strong symbolic characteristic of meaning delivery which the character system has，and it operates the charge of creating the possible sense to communicate with the consumers in the aspect of its quickness in delivering the commercial message and effectiveness. An allowance of motion to the commercial which pursuing the effectiveness and positiveness creates a diversity of image language and the practical using of this is the highest priority of task. Some says "The movement which is a powerful object of visual perception to attract one`s attention brings the change in many conditions of environment and the change needs a response to reaction.”So to speak, by application of graphic contra 1 and hidden contents and time in motion graphic, a considerable change to meaning transmission and maximization of the commercial effect must be given. Tills is not only the multiple image expression on visual and spatial concept but also the feature of positive communication by transmitting information. Therefore in this research we study the motion graphic which is corresponding to an intension of design, and efficient and aesthetic part of typo and linguistic role of title which is one of the important point with accuracy and quickness of delivery intention in a brief space of moment for the commercial as a communication to raise the consumer`s purchasing power and transmitter of message. And as this is the effective communication method of CF`s image in TV，this research will lay emphasis of the study on effect of practical using and the proposal of value.

keyword : motion graphic, Title

Korea has recently joined in the group of countries which are moving into fast aging society. Although relations between universal design and business environments are changing, the mobility of the aged are not standardized in the light of sign communication yet. Calling attention to this fact. this research will study the rationalization of sign communication in these manifold social environments and find the right direction to provide both the aged and the rests all with convenience in sign communication. We will examine the relations between the distance of signs and height of letter, using the results of the study by Komaya keichi, chief executive officer of I Design Inc., which was featured in japanese journal on universal design, and find out the proper point of height in typography and perceptiveness of type style. We will verify the property of universal design in sign environment from that conclusion. Basing on the concept of universal design and the sign communication theory, this research will deal with the effectiveness of readability in type style which can provide the aged and the disabled with easy access as well as the general public. We hope that this research will contribute to making the necessity of universal design and the concept of sign communication known and used widely.

keyword : Sign Communication, Universal Design

When the Internet was first introduced, people believed humans can be deconstructed and de-molecularized, at the same time transcend over time and space as “bit，” a digital signal. There were those who were picturing a future of utopia predicting that there will no longer be a need for physical contact. On the other had, through movies a future of dystopia brought upon by calamities and human crisis resulting from advancements made in technology without any philosophy was tasted. The possibilities of the Internet medium, as evidenced by these extreme predictions, were received a something that was tremendously surprising. When the digital era began in the 1980s, the analogue culture that had been playing an important role in human relations started becoming obsolete due to the conveniences of digital culture. As a result, technologists who contributed to the commencement of the digital era began raising their voices in apprehension of shutdown of individuality and egoism of the digital era, and it can be stated the digital generation that had been buried in the closed space namely called computer and network environment from the reverse-functional side is showing a different aspect with the introduction of post digital generation having value in human relations and analogue relationships. Post Digital Generation that is becoming a hot issue can be considered a new topic of such analysis. If the analogue era can be perceive d as line work era, then digital era can be perceived as network era with its ability to promptly exchange information and influence through diversification of space that is virtually infinite. In addition, through advancement and propagation of the internet, a new culture of cyberspace was introduced, and through many confusions and errors, it is being established as new grounds. As a result, action pattern and trends were formed and socio-economic activities began to proceed actively. Digital generations introduced during the digital era are generation N, M, and other various names. By overcoming technical difficulties and selfish individualism of the early digital society with expansion of technology for people，horizontal evolution of network, and organizational culture, the post digital generation with analog characteristics was introduced. A domestic marketing festival described this phenomenon as “the main post digital generation of this era,” and the resulting characteristics of lifestyle began being analyzed. Therefore, by studying the characteristics and action pattern of post digital generation, determining the creative strategy for capturing the generation with digital machines as new targets need to be conducted.

keyword : Post Digital Generation, analogue, Digital, network, Internet